Email Marketing Manager

2 weeks ago

Udaipur RJ IN Virtual Binz Full time

Job Information Date Opened 07 28 2025Job Type Full timeIndustry Sales - MarketingCity UdaipurState Province RajasthanCountry IndiaZip Postal Code 313001 About the Role We re looking for a Email Marketing Manager who knows the ins and outs of email marketing and can also wear a few other hats If you ve got experience driving leads building brand credibility and keeping a close eye on performance metrics especially in a B2B or BPO environment Lead our email marketing efforts while also supporting LinkedIn growth social content lead generation and brand visibility through reviews awards and content like blogs and case studies Key Responsibilities Email Marketing Plan write and manage targeted email campaigns for prospecting nurturing and upselling Create segmented lists set up automation workflows and optimize for performance Analyse open rates CTRs and conversions to keep improving campaign outcomes LinkedIn Lead Generation Manage our LinkedIn strategy company page leadership presence and content calendar Share thought leadership case studies and BPO-specific insights to attract quality leads Partner with sales to ensure alignment between lead gen campaigns and actual pipeline needs Brand Reviews Recognitions Proactively manage our online reputation Google Reviews Clutch G2 etc Gather and showcase client testimonials to build trust with prospects Research and apply for relevant awards and recognitions to boost credibility Social Media Content Coordinate regular posts on LinkedIn and other relevant platforms Collaborate on blogs and case studies that highlight our BPO services and client success stories Website Performance Tracking Monitor traffic engagement and lead form performance on the website Report on key marketing KPIs and look for ways to drive better results Requirements 3-6 years of experience in digital marketing with proven success in email marketing and B2B lead generation BPO or outsourcing experience is a big plus Familiarity with tools like HubSpot Mailchimp ActiveCampaign or similar platforms Proactive organized and able to manage multiple projects at once

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