Analytics Architect

3 weeks ago

Hyderabad, Telangana, India Sandoz Full time
Job Description

Key Responsibilities:

- Develop and maintain a comprehensive web tagging solutions for our organization, ensuring accurate and granular data capture acrosswebsites.
- Design, implement, and maintain a robust data layer to ensure consistent and reliable data collection across all web properties.
- Collaborate with web development teams to integrate and test data layer implementations.
- Collaborate with cross-functional teams, including development and marketing, to understand tagging requirements and translate them intotechnical specifications.
- Implement and maintain web analytics tags and pixels using tag management systems (TMS), such as Google Tag Manager or Tealium,ensuring compliance with data privacy regulations.
- Conduct code audits and quality assurance checks to ensure proper tag deployment, data accuracy, and optimal performance.
- Troubleshoot and resolve tagging issues, including data discrepancies and tracking gaps, in a timely manner.
- Stay updated with the latest web analytics tools, technologies, and industry trends to continuously enhance tagging strategies and improvedata capture.
- Collaborate with data analysts and stakeholders to validate and report on web analytics data, providing insights and recommendations foroptimization.
- Document tagging framework, best practices, and technical specifications to facilitate knowledge sharing and provide guidance to thedevelopment team.

Qualifications:

- Minimum of 10 years of experience in webanalytics and web tagging implementation,with a focus on large-scale or enterprise-level websites.
- Preferable Full-stack Developer
- Strong expertise in implementing taggingusing tag management systems (TMS) likeGoogle Tag Manager or Tealium.
- Proficient in JavaScript, HTML, CSS, andother web technologies.
- Familiarity with web analytics tools such asGoogle Analytics, Adobe Analytics, orsimilar platforms.
- Excellent analytical and problem-solvingskills, with a keen attention to detail.
- Strong communication and collaborationskills to work effectively with cross-functional teams.
- Require Google Analytics and Tagmalmanagement Certification
- Demonstrated ability to conduct codeaudits, testing, and data validation toensure data accuracy and quality.

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