Regional Trade Marketing Lead

6 days ago

Bengaluru India Eureka Forbes Ltd Full time

Job Description A)Retail - To Increase EFL Visibility & Sell out thereby increasing CS across MT, GT & AF: STRATEGIC (Dealer Mind Share, Increased Footprint (Online & Offline), Higher Display Share == Higher CS& Growth) Designing Regional Initiatives to drive Business Outcome Designing Category/Geography specific initiatives to drive specific outcomes basis business demands Dealer Co-op Create Joint Marketing Plans with MT Chains, Large GT dealers to ensure year round Visibility & Engagement through Activations (OOH, Influencer campaigns, In store visibility, Offers) Annual Meets To drive engagement with Partners & Scale distributors & Dealers Marketing Calendar Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations) Marketing Costs Manage Regional Marketing budget to drive Business Growth & ROI Planogram Adherence Ensuring Adherence of PG in MT across EWP & VC & Liasoning with NKAM & RKAM for closure MT Visibility Engage along with RMT accounts for multi-year tie ups for Vantage spaces in stores to drive Category visibility Activations Make an Activation Plan to drive NPD/Consumer engagements to drive conversion Competition Benchmarking Track & Monitor Competitor Activities OUTSOURCED TO AGENCY (Increase in-store Visibility) Merchandizing Deployment Monitor Agency for timely deployment Upkeep of Permanent Assets Monitor Agency to ensure upkeep & TAT for Repairs Recce for MT Visibility. B)Direct - To Generate leads & increase conversion through Lead Generation activities STRATEGIC Designing Regional Initiatives to drive Business Outcome Designing Category/Geography specific initiatives to drive specific outcomes basis business demands Marketing Calendar Create Joint Marketing Plans with Partners & Builders to ensure year-round Visibility & Engagement through Activations (OOH, Influencer campaigns, Visibility, Offers) Marketing Costs Plan & Execute Marketing Calendar basis New Launches, Events & Regional Festivities to maximize footfall (Visibility & Activations) New Sources of Lead Generation Develop Marketing tools to generate leads through new channels - Builders, Architects, Sanitary Ware, Modular Kitchen Monthly RWA Calendar Plan & execute a monthly RWA Calendar with Society Tie Ups, Tie ups with Non-competing Categories to generate leads Sales through Activation Drive Incrementality through Sales from Activations OPERATIONAL Coordinate with 3 agencies for quotes BTL elements HO Printing/ Manufacturing Reece with vendor in case of in-shop/office branding activity Submission of quotes to HO Marketing for approval Coordination for PO Creation & Payments to Vendors Coordinate with courier agency for dispatch to multiple locations to Branch Offices. (Zonal Printing) Assign and Allocate stores in coordination with business, as per planned HO Marketing Activation Plan. (Store, TL, Date) Mapping of each store to a consumer finance partners. Mapping of EFL Finance Scheme to Store. (Coordination with V5 MIS) Local Dealer Meets/Society Activations: Coordination with vendor, hotel etc. Spends & activity approval by Zone/HO

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