3 Days Left: Content Writer

3 weeks ago

Bengaluru, Karnataka, India Pink Lemonade Communications Full time
Job Description

Job Overview:

As the content writer you should have a knack for storytelling and the ability to craft compelling, informative, and engaging content across various formats and platforms. As a content writer, you will be responsible for producing high-quality written content that aligns with our brand voice, engages our audience, and drives our business objectives.

Key Responsibilities:

Content Creation: Write and edit engaging, well-researched content for various platforms, including websites, blogs, social media, email newsletters, product descriptions, landing pages, and more. Create content that aligns with the brand&aposs tone, voice, and style guidelines, ensuring consistency across all materials. Develop creative and compelling copy for marketing campaigns, advertisements, SEO purposes, and other promotional content.

SEO & Keyword Research: Conduct thorough keyword research to ensure content is optimized for search engines and aligned with SEO best practices. Implement SEO techniques to improve content visibility and search engine rankings. Collaborate with the marketing team to develop content strategies that support traffic growth, audience engagement, and lead generation.

Content Strategy & Planning: Work with the content and marketing teams to plan and develop content calendars that align with business goals, product launches, and marketing campaigns. Suggest topics and angles for blog posts, articles, and other content based on audience needs, industry trends, and company objectives.

Editing & Proofreading: Edit and proofread content to ensure it is clear, error-free, and aligns with the companys messaging and style guidelines. Review and revise content based on feedback from team members or clients, ensuring the final product meets expectations.

Research & Audience Insights: Conduct in-depth research to support content development and ensure accuracy and credibility. Understand target audience needs and preferences, tailoring content to address their pain points and interests.

Collaboration & Communication: Collaborate closely with other teams, including design, marketing, and product, to ensure content is aligned with overall strategies and business goals. Participate in team meetings, brainstorming sessions, and content reviews to contribute ideas and improve content quality.

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