Performance Analyst

10 hours ago

Bhavnagar, India Mavlers Full time

Role: SEM Analyst / Performance Marketing Analyst Location: Ahmedabad Candidates from Ahmedabad is the 1st Choice ONLY Experience: 3 to 5 Years Shift Timings: 7.30 AM to 4.30 PM IST (Australia shift) About the Role We’re looking for a performance-obsessed SEM Analyst who doesn’t wait for dashboards to tell them what to do. You’ll own growth outcomes for global clients and operate with the mindset of a strategist, not an order-taker. If you get excited about turning intent into revenue and using automation intelligently - you’ll fit right in. What You’ll Own - Full-funnel Search, Shopping, YouTube, and PMax strategy and execution - Performance optimization rooted in intent segmentation, ad relevance, and landing experience - Conversion tracking across GTM, GA4, CRM integrations, and enhanced conversions - Audience strategy development using first-party and platform signals - Performance analytics, reporting, and storytelling for stakeholders - Scaling testing frameworks for bidding, ads, landing pages, and feed enhancements - Budget planning, pacing, forecasting, and efficiency improvements - Collaboration with content, creative, CRO, and client teams to unlock growth What You Already Know (and can prove) - 3+ years of Google Ads working experience at +90% proficiency: search structure, bid strategies, feed optimization, scripts/rules - 3+ years of Meta Ads working experience - retargeting, demand generation and efficiency plays - B2B / eCommerce global clients & market exposure - How to get meaningful data from Looker Studio or similar - Excel/Sheets excellence: pivot tables, advanced formulas, data cleaning - Practical CRO thinking: you push for better landing page performance, not just clicks - Incrementality and attribution nuances - you understand what actually drives new demand Great-To-Have Extras - SA360, Optmyzr, DataSlayer or Supermetrics experience - SQL basics for deeper analysis - Experience managing mid size budgets ($50k+/month across channels) - Understanding of GenAI-powered campaign optimization tools How You Think - You ask why before how - You take responsibility for revenue outcomes, not just campaign hygiene - You enjoy experimenting and backing your decisions with data and logic - You communicate clearly - no jargon masks, just straight reasoning - You challenge platforms when automation isn’t aligned with business goals Apply If You’re the person who says: I own performance. I create demand. I don’t wait for instructions.

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