Marketing Manager

3 weeks ago

Vadodara, Gujarat, India Shades And Shapes Studio Full time
About us

We are an interior design and architectural consultancy with end‑to‑end execution for residential and commercial projects across Gujarat. We turn concepts into beautifully delivered spaces on time and within budget.

Role overview

We're hiring a hands‑on Marketing Manager to own end‑to‑end execution: content, website, social, ads, and professional photo/video shoots. You'll build a consistent marketing engine that showcases our projects and drives qualified inquiries.

Key responsibilities

Content and storytelling

- Plan and publish 2 blogs/week; 4 LinkedIn posts/week (company + leadership).
- Create case studies and project spotlights using our completed sites.
- Write clear copy for blogs, landing pages, and ad creatives.

Photo/video production

- Coordinate monthly project photo + video shoots; manage shot lists, schedules, approvals, and asset library.
- Produce short-form videos/reels from shoots for social.

Website and CRO

- Own WordPress updates; build/refresh 1 landing page every 15 days.
- Keep team profiles updated and implement basic on‑page SEO (titles, meta, internal links).

Social and brand

- Maintain a consistent brand voice across LinkedIn, Instagram, and Facebook.
- Manage content calendar and basic community engagement.

Paid ads

- Plan, launch, and optimize Google Ads and Meta Ads with clear UTM tracking.
- Align ads with relevant landing pages; monitor budgets and weekly performance.

Partnerships, events, PR

- Identify local partners (builders, furniture brands, communities) and support micro‑events/open houses.

Reporting and ops

- Set up and maintain weekly KPI dashboard (traffic, leads, CPL, top content).
- Ensure accurate source attribution via GA4, Search Console, and UTM hygiene.

Must‑have qualifications

- 3–5 years of hands‑on execution across content, social, basic SEO, Google/Meta ads, and WordPress.
- Strong copywriting and visual sense; proficient with Canva.
- Experience coordinating photo/video shoots and turning assets into content.
- Comfortable with GA4, Search Console, and UTM tracking.
- Owner mindset: plans the work, meets weekly deliverables, reports results.

Nice to have

- Basic HTML/CSS for WordPress editing.
- Experience in interiors/architecture/real estate/lifestyle brands.
- Familiarity with local partnerships, events, and PR in Gujarat.

Compensation and reporting

- upto ₹ 60,000 per month CTC + performance bonus tied to qualified inquiries and content cadence.
- Reports to CEO; weekly standup and KPI review.

Tools you'll use

WordPress, Canva, Google Ads, Meta Ads, GA4, Search Console, UTM tracking, etc

How to apply

1. fill this form: https://forms.gle/FoqeDHCPeaDo7rwt5
2. Share the below details on +91 81 55 888 999:

- Portfolio links to 2 landing pages, 2 ad campaigns (with spend/CTR/CPL and your optimizations), and 2 content samples (blogs/case studies).
- 3–5 short videos/reels you've produced or coordinated.
- Brief 90‑day plan: weekly content cadence, ad channels, and tracking approach.

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