Marketing Specialist

3 weeks ago

India Steps AI Full time

Job Description Role: Marketing Lead - StepsAI Job type: Full time, Paid Location: India About StepsAI At StepsAI, we are building AIDE, an AI that works in two simple ways: - Aide Copilot helps internal teams get answers, find files, draft content and work faster. - Aide Agent talks to customers on websites, WhatsApp, Instagram, etc., answering questions and helping them buy. One product - used inside to boost productivity, and outside to improve customer experience. Role Overview We're hiring our first dedicated Marketing Lead a scrappy generalist who loves storytelling, experimentation, and data-driven growth. You will own marketing end-to-end: product marketing, content, demand generation, social, analytics, and early brand development. This is a builder role for someone who thrives in ambiguity and wants to directly influence the trajectory of a fast-moving startup. What You'll Do - Develop and own the end-to-end marketing strategy for StepsAI - Craft clear, compelling messaging and positioning that resonates with our ICP - Produce high-quality content (blogs, case studies, landing pages, social posts, email sequences) - Run fast experiments across channels: organic, paid, email, partnerships, SEO, and communities - Manage and optimize the marketing funnel (traffic leads conversions) - Work closely with founders to refine GTM motion, ICP, and value propositions - Build lightweight automation, dashboards, and tracking to measure performance - Support the sales team with collateral, decks, and nurture flows - Conduct customer and market research to inform product and messaging - Establish the foundation for a scalable marketing function as we grow What Makes You a Great Fit - Full-stack marketing ability you can write, design lightly, run experiments, analyze data, and ship quickly - Strong copywriting and storytelling skills - Deep empathy for customers and ability to translate insights into messaging - Analytical mindset comfortable with metrics, attribution, funnels, CAC, and dashboards - Bias for action you move fast, test ideas, and iterate without waiting for large budgets or perfect assets - Comfortable operating in ambiguity and building systems from scratch - Technical curiosity you enjoy playing with AI tools, automation, CRMs, and analytics platforms - Startup mindset: ownership, resilience, creativity, and willingness to wear many hats - Prior experience in B2B SaaS or AI is a plus, but not required Why StepsAI - Build the marketing foundation for a next-generation AI company - Work directly with founders and influence product, GTM, and company strategy - Opportunity to grow into Head of Marketing as the team scales - High ownership, fast learning, and a chance to make an outsized impact If you're a builder who loves turning zero-to-one ideas into scalable growth engines, we'd love to meet you. Apply and help shape the future of agentic AI.

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