Be Bodywise

Senior Manager - Influencer Marketing - Be Bodywise We re looking for a Senior Manager - Influencer Marketing to lead all influencer initiatives for Be Bodywise This role requires a mix of strategic thinking execution excellence and team leadership You ll own a multi-crore quarterly budget manage a team and drive influencer-led growth across key products You will work closely with Brand Category Channel and E-Commerce teams to ensure influencers drive not just awareness but also business impact Influencer Strategy Leadership Build and execute the influencer marketing roadmap for Be Bodywise Own quarterly budget planning allocation and optimization Lead product GTMs through influencer-first strategies Campaign Planning Execution Own the end-to-end execution of influencer-driven campaigns Deliver high-quality on-brand content that resonates with consumers Continuously experiment with content formats and platforms to maximize impact Develop compelling campaign narratives Oversee product seeding initiatives to maximize visibility and trial among influencers Partnerships Relationships Build and nurture strong relationships with creators agencies and external partners Negotiate contracts and ensure smooth execution with external stakeholders Develop long-term partnerships that strengthen brand credibility and reach Performance Analytics Optimization Define KPIs for influencer collaborations and track performance metrics Leverage insights and data to optimize future campaigns ensuring continuous improvement Present performance reports and actionable recommendations to senior leadership Team Leadership Lead mentor and grow a team of influencer marketing professionals Drive team independence accountability and creative problem-solving Foster a culture of experimentation learning and speed Cross-Functional Collaboration Work closely with Channel Category Brand and E-commerce teams to align influencer marketing with overall brand priorities Sync on product focus seasonal priorities and platform dynamics Feed influencer learnings back into broader brand-building efforts What We re Looking For 6-9 years of experience in influencer marketing Strong understanding of D2C brands and performance-driven influencer campaigns Proven ability to manage large budgets and scale influencer programs Strong people management and leadership experience A creative thinker with a data-driven mindset Thrives in a fast-paced high-growth environment with a high bias for action Why Join Us Lead influencer marketing for one of India s fastest-growing brands Opportunity to drive impact at scale across multiple product categories Be part of a young ambitious high-ownership team shaping the future of health wellness in India