▷ Immediate Start: Content Writer

3 days ago

Salem, India Qrata Full time

Key Responsibilities ● Write conversion-focused copy for landing pages, ad creatives, WhatsApp/email campaigns, and in-app flows. ● Craft crisp, high-performing headlines, hooks, and CTAs tailored to each funnel stage. ● Collaborate with performance marketing to A/B test copy and optimize for CTR/CPL. ● Translate brand voice (warm, clear, trustworthy) into short- and long-form content. ● Repurpose customer stories/testimonials into conversion assets (ads, emails, microsites). ● Work with design/video teams to script short-form reels, walkthroughs, and explainer videos. ● Track performance metrics of your content and iterate based on data. Requirements ● 2–4 years of writing experience, preferably in startups, D2C, or performance-led brands. ● A strong portfolio of landing pages, ads, or email campaigns that have driven measurable conversions. ● Sharp understanding of persuasion, consumer psychology, and funnel-driven content. ● Ability to switch between short punchy copy (ads) and slightly longer, trust-led content (blogs/emails). ● Comfort with fast turnarounds, experimentation, and working closely with growth teams. Nice-to-Haves ● Experience in real estate, fintech, or other high-ticket purchase categories. ● Familiarity with tools like Google Optimize, Hotjar, or CRM workflows. ● SEO understanding (for performance landing pages).

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