Digital Marketing Specialist – SaaS

3 weeks ago

Bengaluru, Karnataka, India Kprise Full time
Job Description

About the Role - Entry level 1-3 Years experience

We are seeking a Digital Marketing Specialist to be the driving force behind our brand visibility, lead generation, and customer acquisition. In this role, you will plan and execute multi-channel digital marketing campaigns, build a strong online presence for MyPass LMS, and work closely with the sales team to generate high-quality leads in both local and international markets.

This is not a passive marketing role you will be expected to design and run full-funnel campaigns that convert prospects into paying customers.

Key Responsibilities

- Go-To-Market Execution Launch and optimize campaigns to promote MyPass LMS to our Ideal Customer Profiles (corporates, nonprofits, education providers).
- Lead Generation & Nurturing Build inbound and outbound marketing funnels using LinkedIn, SEO, email, and PPC to consistently deliver Sales Qualified Leads (SQLs) to the sales team.
- Content Creation Write compelling blog posts, case studies, landing page copy, and social media content tailored to LMS buyers.
- Social Media Growth Manage LinkedIn, Facebook, Instagram, and other relevant platforms to increase brand awareness and engagement.
- Email Marketing Create automated sequences for onboarding, nurturing, and re-engagement.
- SEO & Website Optimization Implement on-page and off-page strategies to rank for LMS-related keywords and drive organic traffic.
- Paid Campaigns Management Run and optimize Google Ads, LinkedIn Ads, and retargeting campaigns to maximize ROI.
- Analytics & Reporting Use Google Analytics, LinkedIn Insights, and marketing dashboards to measure campaign effectiveness and optimize performance.
- Collaboration with Sales Work closely with the sales team to align marketing messaging with customer pain points and buying triggers.

Qualification & Skills

- Bachelors degree in Marketing, Business, or related field.
- 14 years of experience in B2B SaaS or EdTech digital marketing.
- Proven track record of generating leads through digital channels.
- Content creation for social media
- Blogs
- Proficiency in SEO tools, Google Ads, social media scheduling tools, and CRM platforms.
- Strong copywriting skills with the ability to adapt tone for different audiences (corporates, nonprofits, educators).
- Experience with marketing automation tools and email marketing software.
- Data-driven mindset with strong analytical skills.

KPI&aposs

- Growth in website traffic and search engine rankings for LMS-related keywords.
- Number of qualified leads generated per month.
- Conversion rates from marketing campaigns to booked demos.
- ROI from advertising campaigns.
- Engagement and follower growth on LinkedIn and other platforms.

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