Growth Marketing

3 weeks ago

Bangalore, India Michael Page Full time

About Our Client The client is a fast-growing B2B SaaS company focused on providing communication and developer-first solutions. They operate in the cloud communications space with products designed to empower businesses through seamless customer engagement, often leveraging CPaaS (Communications Platform as a Service) or related technologies. The company emphasizes a product-led growth (PLG) approach, driving adoption through freemium or trial models. They have a strong developer community focus, running initiatives like hackathons and developer campaigns to boost API adoption and technical engagement. The company values data-driven decision-making, experimentation, and innovation, integrating advanced analytics and AI tools to optimize marketing performance and accelerate revenue growth. Job Description - Own the entire customer lifecycle from sign-up to revenue conversion, including trial activation and deposit. - Drive user adoption and retention by growing monthly active users (MAUs). - Develop and execute product-led growth (PLG) campaigns to boost trial adoption and self-serve conversions. - Optimize funnels to maximize deposit value and long-term customer revenue. - Manage and optimize paid acquisition campaigns across Google Ads, LinkedIn, and other performance channels. - Design and run email nurture workflows using marketing automation tools to increase activation and conversion rates. - Explore and test new channels and strategies for lead and user growth. - Lead developer marketing initiatives such as hackathons and community programs to enhance product adoption among technical audiences. - Collaborate with product and engineering teams to promote developer-focused content, APIs, and documentation. - Track and analyze funnel metrics using tools like Looker Studio and Salesforce to measure performance and growth. - Produce clear, outcome-focused reports on pipeline contribution, customer acquisition cost (CAC), lifetime value (LTV), and web-to-revenue impact. - Leverage AI-driven tools to experiment with, personalize, and improve campaign effectiveness. The Successful Applicant - 5-8 years of experience in B2B SaaS growth marketing and demand generation. - Proven track record owning the full funnel: traffic → trial → activation → deposit → revenue. - Hands-on, builder mentality with strong execution skills in paid and lifecycle marketing. - Expertise in paid acquisition (Google Ads, LinkedIn) and marketing automation (Pardot). - Strong analytical skills with proficiency in Salesforce, Looker Studio, and data-driven decision making. - Experience running developer-focused growth initiatives such as hackathons and community programs. - Collaborative approach working with product and engineering teams to amplify developer content. - Familiarity with AI tools for campaign experimentation, personalization, and optimization. - Self-starter with the ability to design, experiment, and scale growth motions from scratch. - Focused on key success metrics: conversion rates, revenue growth, user adoption, and CAC efficiency. What's on Offer - Industry leading compensation - Work with a veteran marketing leader

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