Marketing Specialist

About the role Gartner research and insights help business leaders make more effective decisions every day Our Global Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitability meet those needs This team accelerates sales activity by attracting engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey We re looking for a B2B Marketing Specialist to work within the Gartner Global Marketing Team supporting marketing efforts for aligned sales regions as well as global marketing initiatives The Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Technology Sales GTS Marketing in alignment with a Marketing Director in the US What you will do Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns sales enablement materials social media engagement and campaign reporting and analysis Develop compelling and concise content for our lead generation campaigns across various channels including website email social media etc Manage email marketing campaign execution by writing content creating campaign tracking and partnering with our email deployment team Write and optimize public-facing website content with a strong understanding of SEO Support marketing collateral creation and create effective sales enablement materials to improve sales teams ability to authentically engage with segments Build a strong relationship with regional sales teams to support and enable pipeline generation and progression Collaborate across business lines and with colleagues in India and the United States to identify leverage and integrate marketing ideas and activities Review marketing performance using metrics and analytics pulling and compiling reports from dashboards making recommendations from analysis and adapting marketing plans to incorporate best practices Coordinate with marketing partners Centres of Excellence across the larger marketing organization to develop marketing assets digital marketing campaigns etc What You Will Need BS BA required in Marketing or related field preferred A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology Proven experience supporting the development of successful integrated marketing or demand generation programs Project management communication analytical and interpersonal skills Ability to define problems collect data establish facts and draw valid conclusions An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products Strong analytical and communications skills This individual must be adaptable persuasive tenacious and perceptive and be able to execute a well-developed plan Ability to be flexible and work effectively in collaborative fast-paced fast-changing environments Proficient with MS Office Excel and PowerPoint Self-starter with the ability to work independently Ability to work effectively and collaboratively within a global local marketing team Strong relationship builder Passion for modern digital marketing Strong Content Marketer Proactive and innovative Systems experience Beneficial but not required Eloqua Adobe Experience Manager LinkedIn Campaign Manager Google Analytics PowerBi Salesforce Salesloft What you will get Competitive salary generous paid time off policy charity match program Group Medical Insurance Parental Leave Employee Assistance Program EAP and more Collaborative team-oriented culture that embraces diversity Professional development and unlimited growth opportunities LI-AS14 GSSO Who are we At Gartner Inc NYSE IT we guide the leaders who shape the world Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their mission-critical priorities Since our founding in 1979 we ve grown to more than 21 000 associates globally who support 14 000 client enterprises in 90 countries and territories We do important interesting and substantive work that matters That s why we hire associates with the intellectual curiosity energy and drive to want to make a difference The bar is unapologetically high So is the impact you can have here What makes Gartner a great place to work Our sustained success creates limitless opportunities for you to grow professionally and flourish personally We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future How far you go is driven by your passion and performance We hire remarkable people who collaborate and win as a team Together our singular unifying goal is to deliver results for our clients Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results This is why year after year we are recognized worldwide as a What do we offer Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when it s productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring Ready to grow your career with Gartner Join us The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to seek to advance the principles of equal employment opportunity Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company s career webpage as a result of your disability You may request reasonable accommodations by calling Human Resources at 1 203 964-0096 or by sending an email to Job Requisition ID 103870 By submitting your information and application you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence Gartner Applicant Privacy Link For efficient navigation through the application please only use the back button within the application not the 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