Junior Social Media Marketing Associate

2 weeks ago

Mohali India Plaksha University Full time

Job Description Who we are Plaksha is a 21st-century university focused on solving global challenges through transformative technology education. A unique collective philanthropy effort, our initiative is driven by a dedicated team committed to reimagining technology education in India. What can Plaksha offer you A mission-driven workplace with opportunities to collaborate with leading minds in academia and industry. A transparent work culture embodying our values C.R.E.A.T.E. (Curious, Rigorous, Enterprising, Authentic, Thankful, Exemplary), fostering personal growth. An inclusive environment that values diverse talent, promotes innovation, and supports the development of individuals from underrepresented groups. Role: Junior Social Media Marketing Associate Location Mohali Job Description The role involves end-to-end ownership of strategy, content creation, platform management, engagement, and performance analysis. The ideal candidate will have a strong understanding of digital trends, storytelling, and community building, while ensuring our brand voice is consistently represented. Social Media Strategy & Planning: Develop and execute a social media strategy aligned with Plaksha's communication goals, with tailored approaches for key platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube). Set performance benchmarks and track progress. Content Creation & Publishing: Create, manage, and publish engaging content (visual, video, written) for all platforms. Maintain a content calendar and coordinate with internal teams to source and highlight stories. Focus on awareness, amplification, and engagement through content themes, tags, and hashtags, etc. Stakeholder and Cross-functional Collaboration: Identify and engage with relevant influencers, alumni, and partners to enhance visibility through collaborative campaigns and coordinate closely with internal teams and external vendors (designers, agencies) to align social media efforts with broader communication goals. with internal teams and external vendors (designers, agencies) to align social media efforts with broader communication goals. Qualifications and Skills Education: Bachelor's or master's degree in mass communication, Journalism, Marketing, Digital Media, Public Relations or a related field. Experience: 1-3 years of experience managing social media for a brand/institution with prior experience of major platforms (Instagram, LinkedIn, Twitter, YouTube, Facebook). Key Competencies: Familiarity with social media management tools (Hootsuite, Buffer, etc.). Strong written, visual storytelling & basic design skills (Canva or similar). Analytical mindset with experience tracking and improving content performance. Highly organized, creative, and a team player with the ability to work independently.

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