Content Writer

2 days ago


Mumbai India Aza Fashions Full time

Job Description Role Overview: We are looking for a Content Writer with a flair for fashion and storytelling. The ideal candidate should have a strong command over language, a keen sense of style, and a passion for creating compelling content across digital touchpoints from blogs and website pages to emailers and push notifications. You will play a key role in shaping Aza's voice, ensuring it stays engaging, aspirational, and true to the brand's identity. Location: Prabhadevi (Work from office) Key Responsibilities: - Write, edit, and proofread engaging blogs and website content aligned with SEO and brand tone. - Develop high-performing copy for emailers, push notifications, and digital campaigns that drive engagement and conversions. - Collaborate with design and marketing teams to conceptualize copy + creative directions for campaigns. - Maintain consistent brand voice across all communication channels. - Research fashion trends, designer stories, and upcoming collections to create fresh, trend-led narratives. - Support product descriptions and landing pages with impactful storytelling. Requirements: - 23 years of content writing experience, preferably in fashion, lifestyle, or luxury. - Proven experience in writing for blogs, websites, and CRM channels (emailers, WhatsApp, push notifications). - Strong understanding of fashion trends, tone, and terminology. - Excellent grammar, editing, and proofreading skills. - Ability to balance creativity with SEO and marketing objectives. - Experience collaborating with design and marketing teams. Preferred Skills & Experience: - Familiarity with tools like Wordpress and CRM platforms. - Basic understanding of SEO tools like Ahrefs, SEMrush, or Google Analytics. - Experience writing for luxury, designer, or e-commerce brands. - Experience writing for international audiences (US, UK, or Middle East) is a plus. - A natural sense of aesthetics and passion for luxury fashion communication. - Knowledge of content performance metrics open rates, CTRs, and engagement trends.


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