Brand Manager

22 hours ago

Mumbai, India TBZ - The Original Full time

Location: Mumbai - Nariman Point Experience: 8–10 years Education: MBA (Marketing/Brand Management) – Mandatory Industry Preference: Luxury, Jewellery, Premium Lifestyle Brands. Role Overview The Brand Manager will lead brand strategy, communication, campaigns, and consumer-facing initiatives for TBZ. This role demands a blend of creativity, strategic thinking, and deep understanding of luxury consumer behaviour, ensuring seamless alignment with the organisation’s overall brand vision. Key Responsibilities Brand Strategy & Positioning - Develop, refine, and implement brand positioning and long-term brand strategy. - Maintain a deep understanding of the luxury/jewellery consumer and competitive landscape. - Ensure consistent brand expression across all touchpoints — retail, digital, ATL/BTL, and experiential. Campaign Planning & Execution - Lead integrated marketing campaigns for festive, bridal, and collection launches. - Brief and oversee creative agencies while partnering closely with internal teams and production houses throughout the execution process. - Guide storytelling, visual identity, and brand messaging to ensure alignment with the TBZ brand ethos. Digital & Social Media - Digital-first thinking by leading content planning, social calendars, and consumer engagement alongside the digital team. - Collaborate with CRM and digital commerce teams to align brand communication with business goals. Consumer Insights - Leverage market research, consumer studies, and data analytics to inform product and campaign strategies. - Translate insights into actionable initiatives that strengthen brand preference and drive store footfall. Budgeting & Reporting - Track brand KPIs, campaign effectiveness, and competitive benchmarks to ensure continuous improvement. Key Skills & Competencies - Strong brand strategy, storytelling, and creative judgement. - Deep understanding of luxury consumers and high-involvement categories. - Excellent communication, presentation, and stakeholder-management skills. - Sharp aesthetic sense with the ability to evaluate creative work. - Analytical mindset with comfort working with data and insights. Key Success Metrics (KPIs) - Brand Health Scores: Improvement in Top-of-Mind Awareness (TOMA) and Consideration scores. - Campaign Reach & Engagement: Achievement of planned media reach and social engagement targets. - Same Store Sales Growth (SSSG): Marketing contribution to sales growth during campaign periods. - Budget Adherence: 0% overspend on the allocated annual brand budget. Qualifications - MBA in Marketing/Brand Management from a reputed institute (mandatory). - 8–10 years of experience in luxury, jewellery, lifestyle, premium fashion, or agency roles managing top-tier brands. Proven track record in leading integrated campaigns and building premium/luxury brands

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