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Key Responsibilities:
Campaign Management: Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth.
Strategy Development: Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.
Channel Optimization: Drive performance across all channels, including Meta, Google, organic, direct, and affiliate sources. Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.
Analytics & Reporting: Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization.
Customer Experience: Oversee digital D2C initiatives, ensuring customer delight through on-site and off-site interventions. Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.
Innovation: Develop and implement 10X growth ideas to discover new ways to grow or optimize existing referral funnels.
Cross-Channel Integration: Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM.
End-to-End Management: Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms.
Experience: 2-4 years in performance marketing, preferably with a D2C brand or agency. Experience in ecommerce is highly preferred.
Skills :
Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.
Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.
Strategic Vision: Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth.
