App & Website head
2 weeks ago
Job Description: Head of App & Website- Product Growth & Marketing
Location: Bengaluru
Role Overview
The Head of App & Website will be responsible for overseeing the app and web platforms,
ensuring seamless user experiences, managing personalization initiatives, driving app
growth, and enhancing customer retention through merchandise and conversion
optimization strategies.
Key Responsibilities:
App Growth and Feature Marketing: Product Marketing
Identify the key features to be developed on App based on consumer Insights and
Company Objective
Develop and execute app growth strategies including user acquisition, activation,
and retention.
Collaborate with the marketing team to promote new app features and service
offerings to consumers.
Implement in-app marketing campaigns and work with CRM team for personalized
push notifications.
Leverage data insights to recommend new features and enhancements to improve
app stickiness and user engagement.
Monitor app store performance, optimize ASO (App Store Optimization), and ensure
a strong app rating.
Conversion Rate and AOV Optimization on App and Store : CRO Specialist
Drive initiatives to improve Conversion Rate (CVR) and Average Order Value (AOV).
Implement cross-sell and upsell strategies, leveraging customer data and behavioural
insights.
Develop engaging content that complements product and service offerings.
Store & App Operations Management
Manage Product Detail Pages (PDPs), Category pages, Storefronts, and Content.
Ensure accurate product and service information is displayed.
Implement dynamic pricing strategies in collaboration with category and pricing
teams.
Leveraging App/Website Merchandise to drive revenue
1. Collaborate with Category, CRM, and Tech Teams to execute effective
merchandising strategies.
2. Conduct A/B tests on banner placements, CTA buttons, and user flows to
enhance user experience and conversion.
3. Continuously analyse and refine the customer journey using performance
data.
Personalized journey for Consumers on App and Website
1. Optimize homepages, category pages, and landing pages to maximize
conversions.
2. Manage dynamic banners and product placements based on user behaviour
and purchase history.
3. Develop and implement personalized product recommendations using AI-
driven tools.
Cross-Functional Collaboration
Align closely with the Retention, Product, Category, and Technology Teams.
Provide feedback on platform improvements to enhance user satisfaction.
Partner with the analytics team to measure campaign performance and implement
data-driven decisions.
Key Performance Indicators (KPIs)
App User Growth (downloads, activations, and active users)
App Feature Adoption and Engagement
App Retention and Churn Rates
Conversion Rate (CVR) and Average Order Value (AOV)
Personalization Impact on Revenue
App Store Ratings and Reviews
A/B Testing Success Metrics
Qualifications
Bachelors or Masters degree in Business, Marketing, E-commerce, or a related field.
0-3 years of experience in e-commerce operations, preferably in the healthcare or
wellness sector.
Strong Problem solver, first principal thinking, strategy background with Product
Understanding (Preferred)
Strong understanding of personalization platforms, A/B testing tools, and web
analytics (Not mandatory)
Key Competencies
Data-driven decision-making
Customer-centric mindset
Strong analytical and problem-solving abilities
Effective communication and stakeholder management
Adaptability and continuous learning
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