App & Website head

2 weeks ago


Bengaluru, Karnataka, India Kapiva Full time
Job Description

Job Description: Head of App & Website- Product Growth & Marketing

Location: Bengaluru

Role Overview

The Head of App & Website will be responsible for overseeing the app and web platforms,

ensuring seamless user experiences, managing personalization initiatives, driving app

growth, and enhancing customer retention through merchandise and conversion

optimization strategies.

Key Responsibilities:

App Growth and Feature Marketing: Product Marketing

Identify the key features to be developed on App based on consumer Insights and

Company Objective

Develop and execute app growth strategies including user acquisition, activation,

and retention.

Collaborate with the marketing team to promote new app features and service

offerings to consumers.

Implement in-app marketing campaigns and work with CRM team for personalized

push notifications.

Leverage data insights to recommend new features and enhancements to improve

app stickiness and user engagement.

Monitor app store performance, optimize ASO (App Store Optimization), and ensure

a strong app rating.

Conversion Rate and AOV Optimization on App and Store : CRO Specialist

Drive initiatives to improve Conversion Rate (CVR) and Average Order Value (AOV).

Implement cross-sell and upsell strategies, leveraging customer data and behavioural

insights.

Develop engaging content that complements product and service offerings.

Store & App Operations Management

Manage Product Detail Pages (PDPs), Category pages, Storefronts, and Content.

Ensure accurate product and service information is displayed.

Implement dynamic pricing strategies in collaboration with category and pricing

teams.

Leveraging App/Website Merchandise to drive revenue

1. Collaborate with Category, CRM, and Tech Teams to execute effective

merchandising strategies.

2. Conduct A/B tests on banner placements, CTA buttons, and user flows to

enhance user experience and conversion.

3. Continuously analyse and refine the customer journey using performance

data.

Personalized journey for Consumers on App and Website

1. Optimize homepages, category pages, and landing pages to maximize

conversions.

2. Manage dynamic banners and product placements based on user behaviour

and purchase history.

3. Develop and implement personalized product recommendations using AI-

driven tools.

Cross-Functional Collaboration

Align closely with the Retention, Product, Category, and Technology Teams.

Provide feedback on platform improvements to enhance user satisfaction.

Partner with the analytics team to measure campaign performance and implement

data-driven decisions.

Key Performance Indicators (KPIs)

App User Growth (downloads, activations, and active users)

App Feature Adoption and Engagement

App Retention and Churn Rates

Conversion Rate (CVR) and Average Order Value (AOV)

Personalization Impact on Revenue

App Store Ratings and Reviews

A/B Testing Success Metrics

Qualifications

Bachelors or Masters degree in Business, Marketing, E-commerce, or a related field.

0-3 years of experience in e-commerce operations, preferably in the healthcare or

wellness sector.

Strong Problem solver, first principal thinking, strategy background with Product

Understanding (Preferred)

Strong understanding of personalization platforms, A/B testing tools, and web

analytics (Not mandatory)

Key Competencies

Data-driven decision-making

Customer-centric mindset

Strong analytical and problem-solving abilities

Effective communication and stakeholder management

Adaptability and continuous learning
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