Content & Comms Writer

3 weeks ago

Mumbai, Maharashtra, India Mosaic Wellness Full time
Job Description

Content & Comms Writer

This role at MOSAIC Wellness is for a skilled writer who will produce high-quality content to engage target audiences, enhance brand awareness, and ensure consistent brand messaging. You will be instrumental in translating product benefits into emotionally engaging stories, reinforcing our brands as trusted and scientifically corroborated.

Key Responsibilities:

- Content Creation: Produce high-quality written content that connects with target audiences, boosts engagement, and enhances brand awareness.
- Brand Alignment: Collaborate with stakeholders to ensure alignment and consistency in branding, style, and messaging across all content.
- Compelling Storytelling: Tailor content to position brands as trusted and scientifically corroborated, translating product benefits and brand values into emotionally engaging stories.
- Audience Understanding: Understand and address the needs, concerns, and aspirations of customers through tailored content.
- Performance Optimization: Continuously refine scripts based on performance metrics, feedback from supervisors, brand and business teams, and customer call insights.
- Brand Voice & Consistency: Maintain a consistent tone and voice aligned with the brand's identity and values.
- Social Media Review: Review social media posts before publishing to ensure alignment with brand guidelines, tonality, and messaging strategy.
- Agent Guidance & Training: Guide agents on handling complex or sensitive customer interactions, offer constructive feedback for response improvement, and develop best practice guides and response templates.

Qualifications:

- Exceptional written communication skills.
- Impeccable use of grammar, punctuation, and spelling.
- Strong attention to detail.
- Ability to meet tight deadlines.
- Creative and strategic-thinking skills.
- Proficiency in web-based research and SEO best practices.
- Proven experience as a content writer or copywriter.
- Degree in Literature, Communications, Journalism, or a related field.
- Minimum 1 to 3 years of experience preferred.

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