Performance Marketing Executive

2 weeks ago

Rohtak, India JACPL Full time

Role Overview The ideal candidate is both analytical and creative with hands-on experience in Google Ads Search Display Shopping and Meta Ads Instagram Facebook You will be responsible for daily campaign management strategy alignment performance tracking and ROAS optimization Key Responsibilities Campaign Strategy Execution Plan and execute paid media campaigns across Google Search Display Shopping YouTube and Meta Facebook Instagram Own full-funnel campaign setup including audience targeting creative testing bidding strategies and landing page alignment Performance Monitoring Optimization Monitor daily campaign performance and budgets Optimize campaigns for KPIs such as ROAS CTR CVR and CAC Run A B tests on creatives ad copies and audiences Analytics Reporting Use platforms like Google Analytics Meta Ads Manager and GA4 to track user behavior and conversion events Create weekly and monthly reports with insights and recommendations Collaborate with the e-commerce and product teams for performance-driven strategies Coordination Collaboration Work closely with creative design teams for ad assets and content optimization Suggest landing page improvements to improve conversion rates Align campaign plans with seasonal brand calendars and product drops Key Skills Qualifications 2-4 years of hands-on experience with Google Ads and Meta Ads Strong understanding of paid media metrics CTR ROAS CAC AOV CVR Familiarity with Google Merchant Center Tag Manager and UTM tracking Experience in e-commerce fashion or D2C brands preferred Proficiency in Excel Google Sheets for campaign tracking Google Ads and Meta Blueprint certifications are a plus Bachelor s degree in Marketing Digital Media or a related field KPIs to Own Daily monthly ROAS Cost per purchase CPP and customer acquisition cost CAC Conversion rate CVR Click-through rate CTR Impression share and reach Revenue from paid campaigns Job Types Full-time Permanent Pay 20 000 00 - 30 000 00 per month Benefits Provident Fund Application Question s Do you have experience in e-commerce fashion or D2C brands Do you have strong understanding of paid media metrics CTR ROAS CAC AOV CVR Do you have 2-4 years of hands-on experience with Google Ads and Meta Ads and are you ok with 20k to 30k per month

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