Senior Marketing Executive

3 days ago

Bengaluru, Karnataka, India Blueprint Technologies Pvt Ltd Full time
Key Responsibilities:

- Gathering market and customer information from websites and other social media platforms, build database from various sources of information
- Assist with providing outbound sales coverage of territories
- Coordinate, plan and own the execution of trade shows/events/Webinars/Roundtable conferences
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Responsible for internal and external communications, brand building activities etc
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Responsible for Planning, generation and tracking of leads generation / demand generation programs.
- Responsible for preparing right content for corporate presentations, drive customer engagement through digital channels, build creative content for promotion of company brand.
- Responsible for building a strong MQL across line of businesses or solutions.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Engagement with Industry Forums for events and Speaker slots
- Pre-sales and Post sales activities like customer success stories, flyers, banners, social media updates, website material updates etc
- Plan and publish press releases, central marketing campaigns,

Qualifications:

- Self-motivated; Creative and can think out of the box
- 3-5 years of relevant marketing experience
- Proven experience as marketing executive or similar role
- Thorough knowledge of strategic planning principles and marketing best practices
- Familiarity with social media and web analytics (e.g., Web Trends)
- Must possess strong communication and presentation skills and be able to communicate professionally over the phone, in person & written responses and reports.
- Comfortable in the dynamic atmosphere of a technical organization with a rapidly expanding customer base.
- Organized, flexible and analytical, able to eliminate obstacles through creative and adaptive approaches.
- Adaptable to change
- Hands on knowledge and experience with MS Office – PowerPoint, Excel, and Word,
- Marketing automation tools, social media / listening tools, brand building approaches.
- Persistent with a team attitude and creative approach towards problem solving.
- Should be flexible to travel and meet customers

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