Deputy Manager- Adobe Analytics- Pune

About VOIS VOIS Vodafone Intelligent Solutions is a strategic arm of Vodafone Group Plc creating value and enhancing quality and efficiency across 28 countries and operating from 7 locations Albania Egypt Hungary India Romania Spain and the UK Over 29 000 highly skilled individuals are dedicated to being Vodafone Group s partner of choice for talent technology and transformation We deliver the best services across IT Business Intelligence Services Customer Operations Business Operations HR Finance Supply Chain HR Operations and many more Established in 2006 VOIS has evolved into a global multi-functional organisation a Centre of Excellence for Intelligent Solutions focused on adding value and delivering business outcomes for Vodafone About VOIS India In 2009 VOIS started operating in India and now has established global delivery centres in Pune Bangalore and Ahmedabad With more than 14 500 employees VOIS India supports global markets and group functions of Vodafone and delivers best-in-class customer experience through multi-functional services in the areas of Information Technology Networks Business Intelligence and Analytics Digital Business Solutions Robotics AI Commercial Operations Consumer Business Intelligent Operations Finance Operations Supply Chain Operations and HR Operations and more Who you are Role purpose Working primarily within the Digital Marketing team and supporting the broader Digital Analytics team This role has three core responsibilities Optimise existing digital website App using digital analytics Find opportunities for new marketing by analysing audiences and developing a deep knowledge of the market Support reporting for the team The goal is simple give the digital analytics team the capability to improve and create sales activity The role is broad requiring a logical mind and a business focus to find new opportunities In exchange there are many development opportunities You ll be analysing all data outputs across key KPI s and beyond to drive detailed Insight to effect business change To produce weekly forecasts based on financial targets across the PAYM PAYG HBB segments and to pre post check targeting accuracy to improve future modelling Being a subject matter expert in pulling and manipulating data sets from web anaytics Adobe Analytics and presenting them in a concise and relevant manner Most important is a logical approach to analysis and problem solving You ll be able to accurately convey trends and outliers to senior manager audiences and the wider business alike and able to make solid business recommendations on data sets produced Using expertise in analytics the incumbent provide structured and data-backed analytics solutions to create bottom-line impact for the business The role leverages re-engineers existing solutions to delivery efficiently The role also demands an innovation led approach to delivery through the use of evolving analytical techniques technologies Explore data warehouse and marketing channels for under utilised opportunities and working with the marketing tech and data lead and channel owners to create practical plans for execution Core competencies knowledge and experience Masters in Analytics Operations Research Statistics or similar MBA from a premier B-school 5 years of experience in digital analytics domain Significant exposure to Adobe Analytics Using learning SQL to pull data from our data warehouse ML data science knowledge to create digital prediction models Expertise on data warehouse platforms like Teradata with knowledge of Advanced SQL Excellent communication presentation skills with track record of engaging with business project leads Flexibility and problem solving Previous experience in Telecom would be a distinct advantage Key Accountabilities Analysing the end to end digital journeys from the customer s perspective measuring drop off rates bounce rate and cost effectiveness Online Tagging Change management and benefits tracking Audit and best practices for maintaining the scheduled reporting queue Problem resolution based on analysis of factual information and making timely recommendations Use digital tools drive towards online sales service KPI s proactively Provide a delightful and easy to work experience to the business stakeholders while setting clear expectations Create analysis workspace using adobe analytics platform provide insights to improve customer experience Create use case of digital assets optimization set up those use cases using Adobe Target platform Create ML model using digital data to predict digital behavior VOIS Equal Opportunity Employer Commitmen VOIS is proud to be an Equal Employment Opportunity Employer We celebrate differences and we welcome and value diverse people and insights We believe that being authentically human and inclusive powers our employees growth and enables them to create a positive impact on themselves and society We do not discriminate based on age colour gender including pregnancy childbirth or related medical conditions gender identity gender expression national origin race religion sexual orientation status as an individual with a disability or other applicable legally protected characteristics As a result of living and breathing our commitment our employees have helped us get certified as a Great Place to Work in India for four years running We have been also highlighted among the Top 10 Best Workplaces for Millennials Equity and Inclusion Top 50 Best Workplaces for Women Top 25 Best Workplaces in IT IT-BPM and 10th Overall Best Workplaces in India by the Great Place to Work Institute in 2024 These achievements position us among a select group of trustworthy and high-performing companies which put their employees at the heart of everything they do By joining us you are part of our commitment We look forward to welcoming you into our family which represents a variety of cultures backgrounds perspectives and skills Apply now and we ll be in touch Vodafone is committed to attracting developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business We actively encourage everyone to consider becoming a part of our journey