Paid Search

Job Description About Us At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact. We stay ahead of what's next, providing fresh insights to spark new ideas. We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challengesin entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence Overview The Paid Search & Social Analyst is responsible for planning, executing, optimizing, and reporting on performance marketing campaigns across major search and social platforms. This role combines analytical rigor with channel expertise to drive measurable growth, improve efficiency, and deliver best-in-class digital advertising results. Mode of work: Remote Timings: 5pm to 2am IST Looking for only Immediate Joiners Experience: 2 to 5yrs Responsibilities Campaign Management Paid Search - Plan, build, and manage campaigns across Google Ads and Microsoft Ads (Search, Display/GDN, YouTube, Performance Max, Demand Gen, Shopping). - Conduct keyword research, audience targeting, budget forecasting, and bid strategy optimization. - Perform search term analysis, Quality Score optimization, and ongoing account hygiene. Paid Social - Plan, forecast, and launch campaigns across Meta, TikTok, Reddit, LinkedIn, and Pinterest. - Optimize targeting, creative rotation, audience segments, and bidding strategies. - Execute A/B tests for creative, copy, and audience performance. Tracking, Measurement & QA - Apply and validate tracking pixels, UTM parameters, and platform tags. - Troubleshoot pixel and tag discrepancies across search and social platforms. - Ensure accurate attribution setup and verify platform-level data consistency. - Execute formal QA for all campaign launches (budgets, targeting, URLs, creative, tags). Performance Optimization - Monitor and optimize campaigns to meet client KPIs (ROAS, CPA, CPL, CTR, etc.). - Maintain accurate pacing and ensure error-free campaign execution. - Provide actionable insights using performance data, platform analytics, and testing outcomes. Reporting & Cross-Team Collaboration - Build and deliver performance reports using platform dashboards and client-specific tools (Pathfinder, Rockerbox, Skai). - Collaborate with creative, analytics, and media strategy teams to align messaging, targeting, and measurement. - Stay updated with industry trends, beta features, and platform best practices across search and social. Required Skills - Proven experience managing paid search and/or paid social campaigns. - Strong analytical and data interpretation skills. - Solid understanding of audience segmentation, creative testing, and performance media best practices. - Experience with conversion tracking, attribution models, and ad-tech platforms. - Ability to manage budgets, scale campaigns responsibly, and deliver performance-driven outcomes. - Paid Search: Google Ads, Microsoft Ads, Google Ads Editor, Microsoft Ads Editor, SA360 - Paid Social: Meta Ads Manager, TikTok Ads, Reddit Ads, LinkedIn Campaign Manager, Pinterest Ads - Analytics & Tracking: Google Tag Manager (GTM), GA4 - Attribution & Optimization: Skai (a plus), Rockerbox, Pathfinder Benefits - Annual Leave in number of 20 allotted to all employees beginning of every calendar year. - Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year. - Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement - Dedicated L&D Budget for all Teams to upskill & get certified - All employees are entitled for Group Personal Accident Cover & Life Cover Insurance. - Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents) - Monthly Cross Team Lunch - Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more Equal Opportunities Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Social and Environmental Responsibility At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.