(sr.) Digital Marketing Specialist

20 hours ago


Panchkula HR IN Rednirus Digital Media Full time

KRA for Senior Digital Marketing Specialist1 Strategy Development Execution Develop plan and execute integrated digital marketing strategies across SEO PPC social media email and content marketing channels Ensure alignment of marketing strategy with client goals and brand objectives 2 SEO Management Oversee on-page and off-page SEO activities to improve organic visibility and keyword rankings Conduct regular SEO audits and implement technical fixes to enhance website performance 3 Paid Marketing PPC Meta Ads Google Ads Plan create and manage paid ad campaigns across Google Ads Meta LinkedIn and other platforms Optimize campaigns for ROI cost-per-lead and conversion performance 4 Social Media Strategy Develop and manage social media calendars and performance-driven campaigns Track engagement metrics and ensure brand consistency across all platforms 5 Content Planning Supervision Collaborate with content teams to produce high-quality SEO-optimized blogs ads and creatives Ensure messaging consistency and effective use of digital assets 6 Analytics Reporting Monitor KPIs such as leads CTR CPL ROAS engagement rate and organic growth Create monthly and quarterly performance reports with actionable insights 7 Team Management Coordination Supervise and mentor junior digital marketing executives and interns Coordinate with design development and content teams for smooth campaign execution 8 Client Communication Retention Handle client communication performance reviews and feedback sessions Ensure timely delivery of reports and achievement of client marketing goals 9 Market Competitor Research Analyze market trends emerging tools and competitor strategies to maintain a competitive edge Recommend innovative approaches to improve performance and visibility 10 Process Improvement Automation Identify opportunities for workflow automation using tools like HubSpot SEMrush or Zapier Standardize reporting and tracking systems for improved efficiency Job Types Full-time Permanent Pay 16 267 05 - 28 000 00 per month Benefits Cell phone reimbursement Internet reimbursement Work Location In person



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