Social Media Manager

This role is for one of the Weekday s clients Salary range Rs 600000 - Rs 1200000 ie INR 6-12 LPA Min Experience 3 years Location Gurgaon Gurugram NCR JobType full-time As a Social Media Manager you will lead the brand s social presence across platforms-building awareness driving engagement and generating leads You ll plan and execute social media campaigns create compelling content and communicate the brand s mission and value proposition effectively to students parents and counselors You ll collaborate closely with marketing admissions design and content teams to ensure all social initiatives align with overall business and enrollment objectives Requirements Key Responsibilities Strategy Planning Develop and implement a comprehensive social media strategy that supports brand awareness engagement and lead generation goals Define and understand target audiences students parents counselors to tailor content and channel mix Conduct competitive analysis monitor industry trends and adapt to platform updates and algorithm changes Content Creation Execution Plan create and publish engaging content across multiple platforms including Instagram Facebook YouTube LinkedIn X Twitter and WhatsApp Collaborate with writers designers and video creators to develop high-quality visuals short videos reels stories and testimonials Maintain consistency in brand voice visual identity and messaging Adapt and localize content for different markets and audiences e g India Germany multilingual content Community Management Monitor social channels engage with followers and respond promptly to comments messages and inquiries Encourage user-generated content testimonials and community participation Identify and escalate any negative feedback or PR issues when necessary Paid Campaigns Growth Plan execute and optimize paid social campaigns focused on awareness lead generation and retargeting Conduct A B testing for creatives copy and audience segments Manage ad budgets track ROI and optimize performance Coordinate with the admissions or lead team to ensure timely follow-up on leads Analytics Reporting Define and monitor KPIs such as reach engagement rate click-through rate and cost per lead Analyze campaign performance data generate insights and recommend optimizations Prepare regular performance reports monthly and quarterly for management Utilize tools such as Meta Business Manager Google Analytics and social listening tools for insights Collaboration Process Management Work closely with content design video SEO and marketing teams to ensure aligned execution Maintain an editorial calendar and consistent posting schedule Stay updated on emerging social media trends best practices and tools Provide guidance or training to team members on social media practices when needed Requirements Qualifications Bachelor s degree in Marketing Communications Business or a related field or equivalent experience 3-5 years of experience managing social media for brands preferably in education edtech or consultancy sectors Proven success in executing both organic and paid social media campaigns Strong skills in copywriting storytelling and creative content ideation Experience creating short-form video content Reels TikTok YouTube Shorts Basic design proficiency using tools like Canva Photoshop Illustrator or video editing software Familiarity with analytics tools such as Meta Insights Google Analytics and social listening platforms Strong communication and collaboration skills Highly organized proactive and capable of managing multiple projects and deadlines Bonus Experience in education or international student recruitment knowledge of MBBS abroad or multilingual communication skills English Hindi or other regional languages