Brand Strategy

1 week ago

India Capgemini Full time

Job Description Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We're inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. Joining frog means you'll be joining the pond, a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community and the world at large. Your Role - Strategic lead responsible for translating business objectives into compelling brand narratives and go-to-market strategies. - Acts as the central point for brand storytelling, positioning, and communication planning across channels. - Collaborates with clients, leadership, and creative teams to shape strategic direction and deliver impactful brand solutions. - Convert consumer insights into actionable brand and messaging opportunities. Your Profile - Develop brand positioning, architecture, and personality frameworks through audits, market analysis, and cultural trend mapping. - Build integrated communication strategies, messaging frameworks, and tone of voice guidelines to ensure brand consistency. - Lead qualitative and quantitative research to uncover consumer insights and convert them into actionable brand opportunities. - Collaborate with analytics and media teams to track performance and refine messaging strategies. What You Will Love About Working Here - We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance. - At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities. - Equip yourself with valuable certifications in the latest technologies such as Generative AI. Equal Opportunities at frog Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

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