Social Media Strategist

4 weeks ago


Delhi, Delhi, India Tripgain Travel & Expense Management Solutions Private Limited Full time
Job Description

Key Responsibilities:

- Develop and write compelling content for social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring consistent messaging that aligns with our brand's voice and objectives.

- Create engaging and informative posts, captions, blogs, and articles that resonate with our target audience and encourage interaction.

- Collaborate with the marketing team to design content strategies that drive engagement and enhance brand visibility.

- Monitor social media trends, insights, and feedback to refine content and identify new opportunities for audience engagement.

- Edit and proofread content to ensure accuracy, grammar, and tone are in line with brand standards.

- Manage content calendars and ensure timely publication of all social media posts and articles.

- Engage with our online community by responding to comments and messages in a positive, professional manner.

- Track and analyze the performance of content across platforms, using insights to inform future content creation.

Skills & Qualifications:

- Excellent written communication skills with the ability to adapt tone and style to different platforms and audiences.

- Strong understanding of social media platforms and best practices.

- Proven ability to create engaging, high-quality content that drives engagement and traffic.

- Creative and innovative thinker, able to develop unique content ideas.

- Ability to manage multiple tasks simultaneously and work collaboratively in a team environment.

- Strong attention to detail and organizational skills.

- Familiarity with basic SEO principles and tools is a plus.

- A degree in Marketing, Communications, Journalism, or a related field is preferred.

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