Marketing Operations Specialist 3 Days Left
4 weeks ago
Company Description
DemandFarm is an AI-driven B2B SaaS company that builds agentic sales tech products to help enterprises unlock the full revenue potential of their top 20% accounts aka key accounts.
We're a bootstrapped company that has grown to be a leader in the Key Account Management and Account-Based Selling space in the US and Europe and we're aggressively expanding into new markets.
Our team is based out of India. This job role is fully remote.
Position Overview:
We're looking for a GTM Marketing Operations Specialist with hands-on experience in HubSpot for lead and campaign management, reporting, dashboard, workflows, automation, and integrations.
This role also requires leveraging and integrating AI tools and agents to build innovative and efficient workflows to automate existing GTM processes to generate more leads and pipelines.
Key Responsibilities:
HubSpot Mastery:
- HubSpot Expert – Be the go-to expert for Hubspot Marketing & Sales Hub, managing campaigns, workflows, lead routing, lead scoring, and reporting.
- Workflow Automation – Build & maintain automated sequences for lead distribution, notifications, and data enrichment in HubSpot.
- Reporting & Analytics – Build dashboards and reports to track campaign & team performance, track key revenue metrics
- Integrations – Ensure seamless integration of Hupspot to other sales & marketing tools
GTM Automation & Innovation:
- AI-powered workflows – Design systems to automate lead research, outreach personalization, content production, and contact enrichment using AI tools and agents (ChatGPT, Apollo, Clay, Zapier etc.).
- No / Low Code Automation & Integrations – Build Zapier, Clay and API-based integrations to connect GTM tools and automate tasks
- Intent-based Selling – Identify buying intent signals from multiple sources and design a 360 lead scoring system to prioritize high-intent leads and accounts
- Explore & Innovate – Continuously explore and implement new tools & design GTM solutions to drive revenue and pipeline growth.
Qualifications & Skills:
- Must-have prior experience in managing Hubspot Marketing & Sales Hub
- Experience in using AI agents & no-code or low-code automation tools like ChatGPT, Perplexity, Zapier, Clay, Make, Relevance AI is a plus
- Hands-on with other GTM & sales tools like Apollo, Lusha, Chillipiper, RevenueHero
- Comfortable using Wordrpess, Webflow, or Hubspot CMS to publish/edit blog content
- Strong problem-solving skills and a keen interest in leveraging tools to solve GTM problems
DemandFarm Team & Culture:
- Culture of trust and transparency: We're a team that thrives in open and honest communication. We encourage a culture of constructive dialogue where everyone feels comfortable sharing their perspectives and receiving feedback.
- Ownership and autonomy: We're proud of how scrappy we can get when it's about driving execution. Every member is supported to take full ownership of their projects
- Unlimited leaves: We trust our team's judgment when it comes to time off, hence we have an unlimited leave policy.
- Health insurance: Comprehensive health coverage for you and your dependents.
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