Deputy Manager Product Planning

JOB DESCRIPTION Job Title EVP-6 Deputy Manager Name TBD Written by Vengatesan Pandian Reports to Deputy General Manager S Manager Product Planning Division Dept Product Planning Location Chennai - INDIA Reference No 1 JOB PURPOSE Responsible person for analysing customer information competitor movement strategies pricing volume building and contributing towards Portfolio enhancement and Current vehicle animation Support Future project Milestone for NISSAN models in Upstream stage Additionally preparing and supporting proposals for clearing various milestones for Product strategy meetings 2 PRINCIPLE ACCOUNTABILITIES List the expected end results that must be achieved in order to fulfil your job purpose and the activities that help in achieving these results EXPECTED END RESULTS MAJOR ACTIVITIES 1 Product Definition Support in identifying opportunities with customer unmet needs In Depth study for Customer Lifestyle demographics Emotional aspirational needs evolution propose new product requests for AMI region Justify and get new projects for the region Analysis of Vehicle segments NCBS UNS ALS other Market Intelligence reports to define the future product Feature Non feature understanding Pricing Volume Grade walk building Ability to define product performance requirements in line benchmarking competition 2 Product Planning Milestone Responsibility Define Focus Target Customer key needs Identify Strategic Competitive Advantage Support in defining Concept Statement Support in defining key hardware specs to realise Concept including vehicle platform Body Type others Define Design Expression Direction Hypothesis Validate fine tune Focus Target Customer Strategic Advantage Concept design thru customer survey 3 Life cycle Planning Obtain consumer feedback from Market Intelligence through surveys research and data checking to determine customer needs and price ranges Propose Life events for each projects to keep model refreshments and competitiveness with changing market and competition environment It includes Minor change MY events Special Editions etc Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles 4 Propose and synergize with other key stakeholders and get relevant products into the market Coordinate with key stakeholders such as Engineering Program director Program management office CPS AMIEO Product Planning Product Marketing CVE NML Japan etc Propose concepts planned based on region market study to the CPS and provide detailed rationale Challenge to CPS in order to secure product competitiveness design spec and performance Synergize with NML to ensure that the concepts are in sync with the corporate norms and the Region customer requirements 3 MAJOR CHALLENGES Describe the major challenges you face in carrying out your job and what you do in order to overcome them Time and Manpower constraint This is super challenging task and has to be accomplished with speed while maintain quality of output Need travelling to various places in India as well as to regional locations as needed customer interactions Creative environment to think out of box But current job pressure location allows lesser freedom to move 4 KEY INTERACTIONS Who internal external does this position interact with on a regular basis to perform this role How often and for what purpose Internal External Region Engineering Marketing MI OPD Plant NML - Product Planning Chief Product Strategist Design Team Other AMIEO RPMS Customers Dealers Industry experts and colleagues 5 DIMENSIONS KPIs Secure approval for key milestone in stipulated time Approval in Key Milestone of required proposals Current line up Model refreshments to maintain customer excitement for the product Keep Product consistency in line with Brand Direction Features Performance Design etc 6 SKILLS AND KNOWLEDGE Strong Industry Knowledge Automobile Technical - Analytical skills Good understanding of Automobile business model Process Strategies - After thorough analysis of customers Market trends Competition - Able to propose right product strategy in line with business requirement as well as refreshment of existing models EDUCATIONAL QUALIFICATIONS BE Mechanical Automobile from reputed institute with MBA preferred RELEVANT EXPERIENCE Experience in Automotive manufacturing company preferably in Product Planning Product Marketing Marketability team Experience 8 10 Years PERSONAL CHARACTERISTICS BEHAVIOURS Highly self-motivated and passionate Should be speedy in his her actions negotiation assertive skills Interpersonal skill to deal with different countries market Close communication with Japan Middle East South Africa etc will be required Comprehension of AMI auto market situation environment Good Computer Skills including Excel PowerPoint etc Good Driving Skills Has a Passport OK for Travelling Flexible can adapt and deliver in high pressure situations Chennai India