Business Analyst

2 weeks ago


Hyderabad, India Genpact Full time

Job Description Inviting applications for the role of Business Analyst, Paid Media & SEO specialist In this role, you will be responsible for developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and customer engagement. You will collaborate with cross-functional teams including sales, product, digital, and creative to deliver impactful campaigns and content that align with business goals. You will also play a key role in analyzing market trends, optimizing marketing performance, and enhancing the company's positioning across channels. Responsibilities - Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other paid channels. - Monitor budgets, bids, and performance to achieve KPIs (CTR, CPC, ROAS). - Conduct A/B testing on ad creatives, targeting, and landing pages (creative out of scope) - Implement conversion tracking and attribution models from a reporting standpoint. - Perform keyword research, competitor analysis, and on-page optimization. - Optimize website content, meta tags, and technical SEO elements for better rankings. - Collaborate with content teams to ensure SEO best practices in blogs and landing pages. - Monitor site performance using tools like Google Search Console and SEMrush. - Create dashboards and reports for paid media performance, SEO rankings, and organic traffic trends. - Provide basic to intermediate insights on campaign effectiveness and optimization opportunities. - Recommend strategies to improve ROI and organic visibility. - Stay updated on platform policies, algorithm changes, and industry trends. - Ensure compliance with advertising guidelines and SEO standards (to be provided by business). Qualifications we seek in you Minimum Qualifications - Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. - Good years of experience in managing and optimizing campaigns across Google Ads, Meta, LinkedIn, and delivering performance insights. - Strong understanding of SEO principles, keyword research, and technical optimization. - Proficiency in Google Analytics, Google Tag Manager, and reporting tools. - Analytical mindset with ability to interpret data and provide actionable insights. Preferred Qualifications/ Skills - Good to have Google Ads and Analytics certifications. - Experience with SEO tools (SEMrush, Ahrefs, Moz). - Familiarity with conversion rate optimization (CRO) techniques. - Detail-oriented and organized. - Strong communication and collaboration skills. - Ability to manage multiple campaigns in a fast-paced environment. - - - - - -


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