15h Left Partner

7 days ago

Noida, Uttar Pradesh, India RateGain Full time
Job Description

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the worlds largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

Exploring the role

The marketing team at RateGain is undergoing an evolution with a dynamic team and we are now looking to add high performers in our marketing team who can work across the entire buying journey with sales, product and marketing to create experiences using content to impact the end to end purchase journey

We are looking for a passionate, data-driven marketer to understand and create buyer personas, develop buyer journeys, create an engagement calendar across channel to generate more Marketing Qualified Leads, and nurturing those leads to close into customers, in collaboration with sales.

How your day will look like/Job responsibility

- Create/help to create and manage digital create assets (images, videos, written content, websites, webpages, landing pages, CTAs, other content offers, social media posts, etc.), and use these assets to generate marketing-qualified leads.
- Write, execute, and optimize lead generation and nurturing campaigns through email campaigns, content marketing, paid media, and social media channels.
- Collaborate with sales, customer success and product teams to align on customer segmentation/personas, audience analysis, and key messaging.
- Coordinate webinars and events, including pre-event and follow-up communication
- Own daily, weekly, monthly reporting, performance metrics and insights.
- Create and implement integrated marketing campaigns that translate marketing objectives and strategies into successful tactics to drive lead generation and support the overall Brand positioning / strategy
- Establish closed-loop analytics with Product and Product Marketing Managers to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers.

Education & Work Experience

- 6-10 years experience in building comprehensive inbound or content marketing programs
- Bachelors degree in finance, accounting, business administration, or a related field.

Knowledge

- Take the lead in creating monthly performance reports to highlight wins, areas of improvement and recommendations for future programs.
- Track, report, and analyze program performance, and make strategy and performance recommendations for further improvement

Skills

- Experience in online marketing with B2B SaaS / B2B technology products is preferred.
- Content marketing experience is preferred.
- Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, content creation and reporting
- Prior experience managing popular social media platforms especially LinkedIn and Quora.
- Working knowledge of marketing automation (HubSpot/Marketo/Pardot) and blogging software (WordPress)
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions

Attitude

- Problem-solving ability is the capacity to tackle complex or challenging situations.
- Effective in working independently and collaboratively in teams.
- Actively seeking out opportunities to learn, grow, and adapt to changing environments and technologies.
- Applies a variety of solutions to solve moderately complex problems.
- Quality orientation, attention to detail, and a passion for delivering high-quality solutions.

We are proud to be an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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