Marketing Data Analyst
3 days ago
Job Description SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive high-quality lead generation, conversion, and reporting. Key Responsibilities 1. Marketing Analytics & Reporting - Analyse data from Google Analytics, Google Search Console, Meta Ads, YouTube Studio, and other digital platforms. - Build dashboards to track lead generation, funnel performance, ROI, campaign attribution, and conversion trends. - Provide insights on traffic patterns, keyword performance, and competitor benchmarks. - Forecast lead requirements and support admissions with data-backed decisions. 2. CRM & Marketing Automation - Manage CRM platforms such as LeadSquared or HubSpot, ensuring accurate lead flow, segmentation, and scoring. - Create automation workflows for email nurturing, WhatsApp sequences, SMS reminders, and admissions workflows. - Ensure data hygiene, deduplication, and syncing across systems. 3. AI & Tech-Tool Implementation - Work with AI tools for campaign optimization, data enrichment, and content insights. - Assist in deploying chatbots, automated email writers, or predictive scoring models. - Evaluate new tools to enhance marketing effectiveness and student engagement. 4. Campaign Execution WhatsApp, SMS, Email - Set up automated SMS and WhatsApp campaigns using platforms like Gupshup, Wati, Interakt, Twilio, or similar systems. - Manage email campaigns with high deliverability and strong analytics (open rate, CTR, bounce, spam score). - Coordinate campaign calendars with the admissions and marketing teams. 5. Event & Webinar Support - Provide data insights for event targeting, student segmentation, and follow-up automation. - Track webinar performance: attendance rate, drop-off analysis, post-event conversions. - Support execution with relevant tech setup (Zoom, Google Maat, automated reminders, follow-up flows). 6. Marketing Tech Ownership - Ensure seamless functioning of website analytics, pixels, UTM tracking, tag management, attribution systems, and integrations. - Collaborate with external partners for API integrations, automations, and technical troubleshooting. Required Skills & Qualifications Technical Expertise - Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Data Studio/Looker Studio. - Advanced Excel / Sheets: pivot tables, dashboards, basic SQL (preferred). - Experience with CRM platforms (LeadSquared, HubSpot, Zoho). - Hands-on experience with WhatsApp/SMS automation tools. - Working knowledge of AI-based tools for analytics, automation, and content optimization. Marketing Knowledge - Understanding of digital funnels, admissions cycles, campaign attribution, and demand generation. - Comfort with A/B testing and performance optimization. General Competencies - Strong analytical thinking and problem-solving. - Ability to manage multiple projects and deadlines. - Comfort working with cross-functional teams (Admissions, Marketing, Tech, Vendors). - Clear communication and documentation skills. Education & Experience - Bachelor's/Master's degree in Marketing, Analytics, Data Science, Engineering, or relevant fields. - 14 years of experience in marketing analytics or tech-enabled marketing roles (preferably in education or digital-first organizations).
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Marketing Data Analyst
4 days ago
Manesar, India School of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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Marketing Data Analyst
3 days ago
Manesar, India School of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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Manesar, India School Of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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Manesar, India School Of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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Manesar, India School of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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Manesar, India School of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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Marketing Data Analyst
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Manesar, India School of Inspired Leadership Full timeSOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive...
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