Senior Data Strategist

Overview: We have an exciting role of Senior Data Strategist to drive and translate creative and contemporary ideas to solid design and impact. You will have a key role in design and deployment of creative campaigns with our global clients, including many Fortune 50 companies. About US We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together About the Agency TBWA is a highly accoladed global creative agency, known for business-changing, culture challenging and award-winning ideas for brands. We’re particularly famous for introducing the concept of Disruption® to the market, later on trademarked, which remains at the heart of everything we do. Within that, the Disruption Accelerator is TBWA’s global centre of excellence for data. Based out of Singapore but servicing more than 30 offices worldwide, the Accelerator helps agency teams get to sharper, more disruptive ideas – by bringing rigour to strategy and creativity through deep investigation of data and cultural signals. Over the last 7 years, this “data Illuminati” has grown into one of the most critical engines powering TBWA’s strategic and creative output. Responsibilities: - You’ll be involved in real-world projects for some of our biggest clients, supporting the Accelerator’s data strategy and analytics functions at a global level. - Translate data analyses into clear business recommendations to enable strategic decision-making. - You’ll be supporting the Data Directors and working with other strategists to interrogate data, turn it into disruptive insights, and deliver worldclass work to offices across the network – turning “I think” into “I know” - Investigate open-source and 3rd-party options creatively and turning them into insights that are easy to digest and meaningful. - Collaborate with other analysts, strategists, data science practitioners etc. - This role is for someone who is excited to learn and be part of an exciting and dynamic team Qualifications: - 3-5 years of experience with 2 potential routes to the role - Mid-weight / junior data planner or media planner - Analyst who has proven experience of identifying strategic opportunities - A demonstrable interest in the creative world (e.g. music, photography, painting, etc) as well as a fascination in where these worlds meet with one another - Attention to detail and pride in delivering the best quality work - A proven track record of turning data into meaningful and digestable, client-friendly outputs - Solid experience using syndicated and category data sources (e.g. GWI, YouGov, Statista, financial reports). - Able to problem-solve when data isn’t obvious — investigating open-source and 3rd-party options creatively, and turning them into insights that are easy to digest and meaningful. - Strong at synthesizing and storytelling: making data clear for strategists and clients. - Quick-thinking, adaptable, and commercially aware. - Collaborative by nature — working with other analysts, strategists, and markets to raise the quality of outputs. - Proficient in Excel and confident picking up new tools quickly. - Skilled in PowerPoint/Keynote with strong writing and presentation skills.