Public Relations Manager

3 weeks ago

Ambala HR IN Riverside DAV Public School Full time

Job Title- Public Relations Manager The PR Manager will oversee and unify the public image and communications of the schools Key objectives include promoting each school s student achievements events and community engagement while ensuring consistent branding and positive relationships across all campuses Key Responsibilities 1 School Visibility Branding Develop a strong and consistent brand identity across the schools through brochures signage websites and all marketing materials Highlight student achievements faculty excellence and unique programs to position the schools as premier educational institutions in the region 2 Media-Public Engagement Build and maintain robust relationships with journalists education reporters influencers and community leaders Draft and distribute press releases success stories and feature articles Represent the schools at education fairs community events and local forums to strengthen public presence Arrange press conferences and manage interviews for principals 3 Event Promotion Coverage Plan and promote major events annual functions cultural fests sports meets exhibitions open houses and community drives Ensure professional photography videography and live social-media coverage Secure pre- and post-event media attention including local press features and online highlights 4 Parent-Alumni Engagement Design campaigns and events to increase parent involvement and satisfaction Launch initiatives such as alumni meets newsletters and recognition programs to maintain a strong alumni network Collect and analyse parent alumni feedback for continuous improvement 5 Admission Counselling Support Partner with the admissions team to create outreach campaigns during enrolment periods Track inquiry data and conversion rates to guide strategy 6 Digital Presence Online Reputation Manage official social-media handles Facebook Instagram LinkedIn and websites for all schools Create and schedule engaging posts stories and videos that reflect campus life and achievements Monitor analytics to boost engagement follower growth and lead generation Respond to online reviews and queries promptly and professionally 7 Parent Communication Internal Coordination Draft newsletters circulars SMS alerts and email updates to keep parents informed Work with principals and department heads to ensure accurate and timely messaging across campuses 8 Reporting Analysis Prepare monthly and quarterly PR reports covering media mentions digital metrics admissions data and event outcomes Present insights to management for strategic decision-making Skills Required Excellent written and spoken English Strong networking and relationship-building abilities with media parents and community leaders Proficiency in social media management content creation and basic graphic tools e g Canva Event planning and on-ground coordination skills Quick decision-making and diplomacy for crisis situations Qualifications Education Bachelor s degree Master s in Communication Marketing or MBA preferred Experience Preferred 4-6 years in PR marketing or school communications Prior experience with educational institutions or multi-brand organizations is highly desirable Job Type Full-time Work Location In person

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