Content Associate

1 week ago

Gurgaon, Haryana, India Nat Habit Full time
Job Description

About Nat Habit: We are making natural living a HABIT little by little. We serve freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. We take users back to natural secrets everyday. All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains, grams, milk, yogurt, fruits, flowers, etc, with zero chemicals & zero preservatives. We serve customers Ekdum Taaza everyday

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Key Responsibilities

- Develop and implement a content strategy that aligns with the companys objectives, target audience and brand guidelines.
- Proven strength in ideation and concept development to create impactful content strategies that resonate with consumers while reinforcing brand identity and objectives.
- Create and manage various content calendar to deliver timely content across various digital platforms.
- Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness
- Complete writing assignments within project specifications and deadlines
- Market products and services through blog posts, ebooks, email, and more
- Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
- Write & publish engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
- Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
- Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
- Ensure brand consistency and compliance with the companys style guide and voice across all content deliverables.
- Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
- Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Skills & Qualifications

- Bachelors or Masters degree (02 years of experience)
- Strong understanding of consumer psychology and creative storytelling
- Highly organized with strong ownership and bias for execution
- Collaborative, curious, and willing to experiment and learn

Work Location: Sector 18, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in

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