Growth Marketing Specialist

3 days ago

Chennai India Everstage Full time

Job Description

Instead of generic one-size-fits-all campaigns, you're crafting industry-specific experiences that make enterprise buyers think, Finally, someone who understands our unique challenges.

As our Enterprise Marketing Specialist, you'll be the architect of industry-focused marketing journeys that transform deep expertise into targeted enterprise marketing engines. You're not just running campaigns, you're translating complex product capabilities into compelling vertical narratives that resonate with specific industry pain points and drive pipeline growth.

Working within our agile team, you'll bridge the gap between product innovation and market activation, turning market insights into precision-targeted campaigns that speak directly to industry decision-makers most pressing concerns.

Roles and responsibilities:

- Research and analyze specific industry segments to identify unique buying patterns, competitive landscapes, and pain points that inform targeted account selection and vertical campaign strategy.
- Develop industry-specific messaging frameworks and value propositions that translate product capabilities into compelling narratives for enterprises.
- Run deep account research and persona mapping within target verticals to fuel hyper-relevant campaign messaging across all formats from ads to emails to gift notes.
- Build and launch both 1-few and 1-many industry-focused campaigns through channels including email, paid media, direct mail, vertical webinars, and industry events - handling both strategic positioning and creative development.
- Manage multiple concurrent vertical campaigns, monitor industry-specific performance metrics, run continuous experiments to optimize results, and communicate market insights to product and go-to-market teams.
- Collaborate with product marketing, design, and sales teams to ensure vertical campaigns align with product roadmaps while managing end-to-end project delivery from concept to launch.
- Leverage market intelligence, AI tools, and first-principles thinking to develop scalable vertical marketing programs that can be replicated across multiple industry segments.

This role would be a great fit for you, if you:

- Have 3-5 years of product marketing experience or account based marketing experience with proven ability to translate complex product capabilities into market-relevant messaging and positioning.
- Demonstrate deep understanding of vertical marketing with experience in industry-specific campaigns, messaging, or go-to-market strategies.
- Are comfortable working side-by-side with GTM teams and speaking their language.
- Demonstrate a solid grasp of enterprise SaaS business and sales-led motions.
- Navigate MAPs and CRMs (HubSpot preferred) while also being comfortable with ad and intent platforms.
- Can turn market insights into compelling industry narratives and write copy that makes vertical decision-makers stop scrolling and start engaging.
- Get energized by fast-paced environments where today's hypothesis becomes tomorrow's best practice.
- Stay curious and keep up with recent marketing developments - whether it's new tactics, channels, or tech.

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