Business Analyst

4 weeks ago

Bengaluru, India Cricbuzz.com Full time

About Cricbuzz:

Cricbuzz is the leading digital destination for cricket, delivering real-time scores, breaking news, and immersive video and editorial content to millions of passionate fans across India and around the world. We are seeking a performance-driven Business Analyst to unlock the full potential of our advertising revenue streams across web and mobile platforms.

Role Overview:

We are seeking a highly analytical and skilled Revenue & Ad Sales Business Analyst to support our advertising and revenue teams. This role will be responsible for gathering, analysing, and presenting data related to advertising performance, revenue trends and opportunities, direct and programmatic sales, and strategic business goals. You will work cross-functionally with business, sales, ad ops, finance, engineering, and product teams to drive data-informed decisions and ensure alignment with overall company business targets.

Key Responsibilities:

- Gather comprehensive data and insights on company’s advertising revenue (direct, programmatic, and partnerships).
- Integrate traffic analytics, audience behavior, and sports schedules (e.g., game days, tournaments etc) to forecast sales and content monetization potential.
- Build and maintain dashboards and reports for sales teams and leadership.
- Support sales forecasting, pacing, and revenue goal tracking.
- Evaluate the performance of SSPs, ad networks, and direct sales campaigns.
- Conduct ad hoc analyses to uncover growth opportunities, revenue leaks, and optimization areas.
- Partner with sales leadership to create KPIs and market strategy inputs.
- Collaborate with ad operations to measure campaign delivery and programmatic revenue optimisation.
- Provide insights to product and strategy teams on monetization opportunities.
- Summarize findings in clear, actionable presentations and updates for stakeholders.

Required Skills and Expertise:

- 3–5+ years of experience in business analysis, ad revenue analysis, or sales strategy preferred.
- Understanding of the digital advertising ecosystem, including:

- Direct and programmatic ad sales

- SSPs, DSPs, ad servers (e.g., Google Ad Manager), header bidding, etc.

- Proficiency with data tools (e.g., Excel, SQL, GA, BigQuery, CleverTap etc).

- Experience with CRM and sales tools.

- Familiarity with traffic patterns, sports content cycles, and engagement metrics.
- Exceptional ability to visualize, interpret, and communicate data-driven insights.
- Strong collaboration and communication skills across technical and non-technical teams.
- Ability to balance strategic thinking with hands-on execution.
- Excellent organizational and project management skills to balance recurring reports with short turnaround insights.

Good to have Qualifications:

- A master’s degree from a good management school.
- Experience at a media company, publisher, or ad tech platform.
- Familiarity with ad inventory management and monetization strategies.
- Knowledge of financial modeling, revenue recognition, and sales pipeline metrics.
- Background in economics, business, statistics, or digital marketing analytics.

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