Senior Copywriter

3 weeks ago

Malappuram KL IN Adwils Communications Full time

Job Summary We are seeking a skilled and creative Senior Copywriter and Content Manager to join our team In this role you will lead the development of high-quality impactful content that aligns with our brand voice and marketing objectives You will be responsible for crafting compelling copy for various digital platforms and managing the content team to ensure consistency engagement and effectiveness across all channels This role requires a balance of strategic thinking creativity and strong project management skills Key Responsibilities Copywriting Content Creation Develop edit and optimize copy for various platforms including websites blogs social media email marketing and paid ads Create persuasive and engaging content that aligns with target audience interests and drives brand awareness engagement and conversions Write high-quality SEO-friendly content that adheres to best practices in digital marketing and brand guidelines Content Strategy Planning Collaborate with the Head of Content to develop and implement content strategies that align with company goals Conduct regular content audits to evaluate performance and identify opportunities for improvement Plan and manage a content calendar ensuring timely delivery of content across all platforms Team Management Mentorship Supervise mentor and provide feedback to junior writers and content creators fostering a collaborative and high-performance team culture Oversee the editorial process ensuring content quality voice and messaging are consistent and meet company standards Content Performance Optimization Monitor analyze and report on content performance metrics using insights to optimize future content strategies Stay up-to-date with industry trends audience insights and competitive activity to continuously improve content effectiveness Cross-Functional Collaboration Work closely with design SEO and digital marketing teams to ensure content aligns with broader marketing initiatives Collaborate with client teams to understand specific brand needs tone and target audience Qualifications Bachelor s degree in Marketing Journalism English or a related field 3 years of experience in copywriting content creation or related roles previous experience in a senior role is preferred Strong portfolio showcasing content across different formats and platforms Exceptional writing editing and proofreading skills with a keen eye for detail Proficiency in SEO principles content management systems CMS and analytics tools Strong leadership and project management skills with experience managing a team of writers or content creators Ability to work under tight deadlines and manage multiple projects simultaneously Strong communication and interpersonal skills to foster cross-departmental collaboration Job Type Full-time Pay 18 000 00 - 25 000 00 per month Schedule Day shift Supplemental Pay Performance bonus Experience total work 2 years Required Work Location In person

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