Marketing Technology Manager

Job PurposeA Marketing Technology Manager is responsible for integrating marketing and technology to improve a company s market presence They are in charge of developing and implementing marketing strategies that incorporate software and hardware systems as well as managing vendors and team members Their responsibilities include identifying testing and implementing new marketing technologies building data- driven marketing campaigns and ensuring marketing automation systems are functioning correctly Ultimately the Marketing Technology Manager s goal is to use technology to improve the efficiency and effectiveness of a company s marketing efforts About RWS Technology Services - IndiaRWS Technology Services provide end-to-end business technology solutions Our team of experts provides a wide portfolio of services around digital technologies and technology operations to help organizations stay ahead of the curve lower their total cost of ownership and improve efficiencies How we help - RWS Technology Services offer state-of-the-art technology solutions across the product lifecycle management process - all the way from consulting concept design development to maintenance and optimization We specialize in helping companies excel in the global fast-paced technology landscape by supporting them in every aspect of customer interaction Globalization Digitization Customer Experiences Management Business Processes Automation and Technology Infrastructure Modernization Why choose RWS - Innovative RWS understands the needs of our customers to use the best talent latest technologies and solutions to help create connected customer experiences We help our clients differentiate themselves by making their product engineering capabilities more data driven powered by AI and supported by cloud services and intelligent edge devices Tailored RWS Technology Services has been delivering technology services and solutions to start-ups mid-sized and Fortune 500 corporations for over 20 years now Our technology experience across all key industries ensures tailored applications development to meet the unique business needs of our clients Our group is led by dedicated on-shore and off-shore project management teams of highly experienced professionals specializing in both agile and waterfall methodologies We understand complex technology deployments and have a proven record to manage business critical time-sensitive and highly secure deployments that scale with your business growth Job OverviewKey Responsibilities Develop and implement strategies to improve marketing campaigns with technology solutions Identify and evaluate marketing technologies to enhance team performance and improve ROL Collaborate with cross-functional teams to ensure seamless integration of marketing technologies Manage and maintain marketing technology platforms and systems including CRM marketing automation and analytics tools Analyse and report on marketing data to provide insights and recommendations for continuous improvement Lead training sessions for members on new and existing marketing technologies and tools Stay up to date with the latest marketing technology trends and best practices and apply them to improve team efficiency and effectiveness Ensure compliance with data privacy and security regulations Skills Experience 5 years of work experience with CRM systems Has basic and worked on platforms like Drupal AWS HubSpot or equivalent software s Externally facing website migration experience like Kinsta WordPress would be an added advantage Strong understanding of data analytics Proven track record in project management Expertise in marketing automation platforms Ability to develop and implement marketing strategies Familiarity with web development technologies Experience in managing vendor relationships Excellent communication and presentation skills Experience with lead nurturing and scoring Ability collaboratively with cross-functional teams Bullets Life at RWSAt RWS were here for one purpose unlocking global understanding As a unique world-leading provider of technology-enabled language content and intellectual property services we remove the barriers to communication to make global connection possible Our unrivalled experience and deep understanding of language have been developed over more than 60 years As we look to shape the future our ambition is to create a world where understanding is universal for everyone We work with over 80 of the worlds top 100 brands more than three-quarters of Fortunes 20 Most Admired Companies and almost all the top pharmaceutical companies investment banks law firms and patent filers Our client base spans Europe Asia Pacific and North and South America Our 65 global locations across five continents service clients in the automotive chemical financial legal medical pharmaceutical technology and telecommunications sectors Over the past 20 years weve been evolving our own AI solutions as well as helping clients to explore build and use multilingual AI applications With 45 AI-related patents and more than 100 peer-reviewed papers we have the experience and expertise to support clients on their AI journey If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities then youll love life at RWS Our work fundamentally recognizes the value of every language and culture So we celebrate difference we are inclusive and believe that diversity makes us strong We want every employee to grow as an individual and excel in their career In return we expect all our people to live by the values that unite us to partner with colleagues and clients to adopt a pioneering spirit to be positive in progressing the work we do and always to deliver what we promise RWS ValuesGet the 3Ps right - Partner Pioneer Progress - and we xc2 xb4ll Deliver together as One RWS For further information please visit RWS embraces DEI and promotes equal opportunity we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment All employment decisions at RWS are based on business needs job requirements and individual qualifications without regard to race religion nationality ethnicity sex age disability or sexual orientation RWS will not tolerate discrimination based on any of these characteristicsRecruitment Agencies RWS Holdings PLC does not accept agency resumes Please do not forward any unsolicited resumes to any RWS employees Any unsolicited resume received will be treated as the property of RWS and Terms Conditions associated with the use of such resume will be considered null and void