Digital Campaign Specialist
4 weeks ago
Job Summary:
We seek an experienced Digital Campaign Specialist with a strong focus on Google Ads to drive effective digital advertising strategies. The ideal candidate must have experience managing end-to-end Google Ads campaigns, ensuring optimal performance and ROI. This role requires Google Ads Certification and a proven track record of leveraging analytics, audience insights, and campaign optimization techniques to achieve business objectives. If you are passionate about digital marketing and have a data-driven approach, we invite you to join our team.
Experience: 2-5 years
Notice Period: 30 days to 60 days
Key Responsibilities:
- Develop, implement, and manage Google Ads campaigns across Search, Display, Shopping, and Video networks.
- Conduct in-depth keyword research and create compelling ad copy tailored to target audiences.
- Perform regular campaign performance analysis, generating reports and actionable insights to meet business objectives.
- Optimize campaigns for maximum ROI, including A/B testing, bid strategy adjustments, and audience targeting refinements.
- Collaborate with cross-functional teams, including marketing and content, to align campaigns with overall brand strategy.
- Stay updated on Google Ads platform updates, new features, and digital advertising trends to maintain a competitive edge.
- Monitor and manage campaign budgets effectively, ensuring alignment with allocated spends and KPIs.
- Track, analyse, and report key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.
- Work on remarketing and audience segmentation to improve retention and engagement.
Experience Required:
- Proven experience of 2-5 years managing Google Ads campaigns with demonstrable success.
- Strong analytical skills with proficiency in tools such as Google Analytics, Google Tag Manager, and Data Studio.
- Experience with conversion tracking and reporting.
- Knowledge of SEO and SEM strategies.
- Ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment.
- Familiarity with SEO, landing page optimization, and other PPC platforms.
- Excellent verbal and written communication skills, with a knack.
Qualifications/Certifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Mandatory: Google Ads Certification (current and valid).
Skills:
- Google Ads Expertise (Search, Display, Shopping, Video)
- Google Analytics and Google Tag Manager
- Google Data Studio for reporting
- Keyword Research and Ad Copy Creation
- Campaign Optimization (A/B testing, bid strategy, targeting)
- Conversion Tracking and Analytics Setup
- Remarketing and Audience Segmentation
- Budget Management and ROI Optimization
- Strong Analytical Skills
- Collaboration and Communication
- Video editing skills
- Landing page creation, optimization, and hosting
- Problem-Solving Skills
- Basic SEO Knowledge
- Experience with Other Ad Platforms (Preferred)
- HTML/CSS Knowledge (Preferred)
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