Head Of Content

2 weeks ago

Bangalore Karnataka, India Weekday AI Full time

This role is for one of the Weekday s clients Min Experience 5 years Location Bengaluru Gurgaon JobType full-time We are seeking an experienced and visionary Head of Content to lead our content strategy creation and distribution efforts across all platforms This role is critical in shaping the brand s narrative strengthening our market presence and driving meaningful engagement with our target audiences The ideal candidate is a seasoned content professional with a proven track record in developing and executing multi-channel content strategies that deliver measurable business impact Requirements Key Responsibilities Content Strategy Leadership Define and implement a comprehensive content strategy aligned with the organization s goals brand voice and audience needs Ensure consistency in messaging across all channels including digital print events and PR Team Management Build lead and mentor a high-performing content team fostering creativity collaboration and accountability Oversee editorial calendars workflows and processes to ensure timely and high-quality delivery of content Content Creation Oversight Guide the development of diverse content formats including blogs articles whitepapers case studies videos podcasts infographics newsletters and social media campaigns Review and approve content to ensure brand consistency and quality Audience-Centric Approach Conduct research to deeply understand target audiences industry trends and competitors Leverage insights to create compelling relevant and engaging content that resonates with different customer segments SEO Performance Optimization Partner with digital marketing teams to ensure all content is optimized for SEO user experience and conversions Track measure and analyze content performance using analytics tools to refine strategies and maximize ROI Cross-Functional Collaboration Collaborate with product sales design and marketing teams to ensure content supports overall business objectives Develop thought leadership content to position the organization as an industry leader Brand Storytelling Champion the brand narrative across all platforms and ensure every piece of content contributes to building a strong authentic and recognizable brand identity Innovation Trends Stay up to date with emerging content trends tools and technologies Experiment with innovative storytelling formats to keep content fresh and engaging Required Skills Qualifications 5-12 years of proven experience in content strategy content marketing or editorial leadership roles Strong leadership skills with experience managing and mentoring content teams Exceptional writing editing and storytelling abilities across formats and channels Deep understanding of digital marketing SEO and analytics Strong project management and organizational skills with the ability to prioritize and deliver under tight deadlines Experience collaborating cross-functionally with marketing product and design teams Proficiency in content management systems CMS marketing automation tools and analytics platforms Strategic mindset with a data-driven approach to decision-making Creative thinker with a passion for innovative storytelling and audience engagement

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