Digital Marketing Specialist

2 weeks ago


Trivandrum, India Odidor Full time

We’re looking for a creative and results-driven Digital Marketing Specialist to join our team and play a key role in growing our clients’ online presence. Responsibilities - Plan, execute, and optimize SEO strategies to improve search visibility and organic traffic. - Manage and monitor Google Ads campaigns (Search, Display, Shopping, YouTube) for maximum ROI. - Create, schedule, and manage social media content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). - Develop engaging short-form videos (reels, shorts, stories) to drive brand awareness and engagement. - Analyze performance metrics, prepare reports, and provide actionable insights to improve campaigns. - Stay up-to-date with the latest digital marketing trends, tools, and algorithms. - Collaborate with the design and development teams to ensure consistent brand messaging. Requirements - 2+ years of experience in digital marketing, SEO, and paid advertising. - Proven experience managing Google Ads campaigns with measurable results. - Strong understanding of social media platforms and content strategies. - Hands-on experience with tools such as Google Analytics, Google Ads Manager, Facebook Business Manager, and SEO tools (Ahrefs, SEMrush, etc.). - Basic skills in video editing for short-form content (Canva, CapCut, Adobe Premiere, or similar). - Strong analytical, communication, and organizational skills. - Self-motivated with the ability to work independently and in a team environment.



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