Media & Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India Conneqt Business Solutions Limited Full time
Job Description

Position: Media & Marketing Manager

Location: Bengaluru

General shift and 6 days working

Experiences: Overall 2 to 4 years of media planning experience at a network media agency on B2C brands or experience of working with new age brands driving business results.

What youll do :

- Develop integrated media plans with agency teams primarily on Offline channels
- Coordinate the execution of media campaigns across TV, Radio, Print, and OOH with Media and creative agencies
- Ensure timely deployment and target delivery of campaigns.
- Liaison with media agency and keep track of various media reports and finance related tasks
- Analyze campaign performance to arrive at actionable learnings & maximize business impact
- Collaborate with cross functional teams to scale business contributions of owned media

Skill Required:

- Strong understanding of offline media planning and marketing fundamentals.
- Hands on experience with planning and buying across ATL media
- Deep understanding of media measurement and tracking tools & methodologies (YUMI, MAP, TGI, GWI, IRS and GA).

Qualification/Experience

- Bachelor/Master Degree in Marketing/Media.
- 2 to 4 years of media planning experience at a network media agency on B2C brands or experience of working with new age brands driving business results.
- Experience working on automotive brands & new age brands/growing categories is a plus.

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