Online Marketing Analyst
4 weeks ago
Job Description
Key Responsibilities:
SEO Strategy Development:
- Develop and execute data-driven SEO strategies aligned with business goals to boost organic traffic and search engine rankings.
Keyword Research:
- Perform in-depth keyword research to identify high-potential keywords and integrate them into content, meta tags, headers, and URLs.
Technical SEO:
- Conduct comprehensive SEO audits to identify technical issues and implement on-site optimization strategies for improved crawlability and indexing.
Content Optimization:
- Collaborate with content creators to develop and refine SEO-friendly content that aligns with user intent and keyword targets.
Off-Page SEO:
- Lead link-building campaigns and establish external partnerships to improve domain authority and backlink profiles.
Performance Monitoring:
- Track and analyze key SEO metrics including traffic, ranking positions, bounce rates, and conversions using tools like Google Analytics and Google Search Console.
Trend & Competitor Analysis:
- Stay current with search engine algorithm updates and industry trends; analyze competitors to identify growth opportunities.
Reporting & Insights:
- Provide detailed reports and insights on SEO performance and recommend actionable strategies for continued growth.
Cross-Team Collaboration:
- Work closely with web developers, designers, and marketing teams to implement SEO best practices across digital channels.
Innovation & Learning:
- Experiment with and implement new SEO trends such as voice search, schema markup, and mobile-first indexing.
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