Online Marketing Analyst

22 hours ago


Chandigarh, India Rgb Webtech Full time

Job Description

Key Responsibilities:

SEO Strategy Development:

- Develop and execute data-driven SEO strategies aligned with business goals to boost organic traffic and search engine rankings.

Keyword Research:

- Perform in-depth keyword research to identify high-potential keywords and integrate them into content, meta tags, headers, and URLs.

Technical SEO:

- Conduct comprehensive SEO audits to identify technical issues and implement on-site optimization strategies for improved crawlability and indexing.

Content Optimization:

- Collaborate with content creators to develop and refine SEO-friendly content that aligns with user intent and keyword targets.

Off-Page SEO:

- Lead link-building campaigns and establish external partnerships to improve domain authority and backlink profiles.

Performance Monitoring:

- Track and analyze key SEO metrics including traffic, ranking positions, bounce rates, and conversions using tools like Google Analytics and Google Search Console.

Trend & Competitor Analysis:

- Stay current with search engine algorithm updates and industry trends; analyze competitors to identify growth opportunities.

Reporting & Insights:

- Provide detailed reports and insights on SEO performance and recommend actionable strategies for continued growth.

Cross-Team Collaboration:

- Work closely with web developers, designers, and marketing teams to implement SEO best practices across digital channels.

Innovation & Learning:

- Experiment with and implement new SEO trends such as voice search, schema markup, and mobile-first indexing.



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