VM Creative, Reebok

Job Description

Job Purpose

Key Result Areas

Supporting Actions

Window and GTM Roll-outs

- Work with design and product teams to understand and translate the GTMs/Campaigns/Stories of the season for the stores. Also, be part of the buy to select key styles for the mannequin styling and wall display.
- Design the seasonal windows and develop the prototype. Thereafter roll-out the docket.
- Design and rollout of in-store communications for the season.
- Design and develop negative areas for the stores. Keep upgrading the same every year.
- Styling guide to be made for each and every GTM roll-out.
- Keep the updated photo repository of all executions.

Merchandise Presentations and Manuals.

- Conduct the Seasonal Model Store set-up and Trainings.
- Create MPMs (Merchandise Presentation Manuals) for the seasonal collection and stories in line with the season buy.
- Create the seasonal wall elevations depending on the business needs and the density norms.
- Develop POSMs for the season manuals.
- Create capsule guidelines for every micro GTM stories.
- Keep the updated photo repository of all implementations.
- Yearly upgrade of training guides and mannequin manual.

Research online and market

- Keep self updated on new materials and technologies in VM through online research and market visits.
- Keep self updated in fashion and trends through social media, online research and market visits.
- Visit yearly fairs to gain knowledge of new materials and techniques + hone skills of design.

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