Social Media Specialist

1 week ago

Bengaluru, Karnataka, India WRMSKONNECT TECHNOLOGIES PRIVATE LIMITED Full time

Role Social Media SpecialistRole Overview Are you a creative data-driven professional with 3 years of experience in social media strategy and content creation Swivl is looking for a Social Media Specialist to join our fast-growing team in Bangalore If you re passionate about building brand presence driving engagement and staying ahead of digital trends this is an exciting opportunity to make a real impact About Us At Swivl we are revolutionizing the Field Service Management FSM industry for small and midsize businesses SMBs Our powerful FSM platform helps businesses in plumbing electrical landscaping roofing and other service industries streamline operations and maximize profitability With nearly a decade of real-world validation we are now scaling our technology enhancing our UI UX and introducing new innovations to disrupt the FSM landscape Core Responsibilities Email Marketing - Run cold and nurture email campaigns via HubSpot and Reply io - Segment audiences and build drip flows tailored to different funnel stages - Optimize deliverability copy structure and conversions through A B testing - Maintain campaign calendars and performance reporting Social Media Management - Plan schedule and publish content across Meta Business Suite Facebook Instagram and LinkedIn - Maintain a monthly calendar balancing educational promotional and trend-based content 2 1 1 ratio - Track performance and recommend changes based on analytics Cross-Functional Collaboration - Work with ads contributors Google Meta LinkedIn to align messaging and CTA consistency - Coordinate with content writers and designers to ensure timely campaign asset delivery - Define and uphold brand voice and design direction during content reviews Must-Have Skills - Proven experience with HubSpot Marketing Hub email campaigns workflows segmentation - Strong knowledge of cold emailing nurturing and CRM-driven automation tools like Reply io - Proficiency in Meta Business Suite for managing Facebook and Instagram pages - Experience building and managing social content calendars - Strong written communication and creative brief development - Ability to guide design contributors on brand voice visual tone and content needs Nice to Have - Familiarity with LinkedIn Ads SEO blog promotion or AI-based content tools - Experience in B2B SaaS or marketing to SMBs Why Swivl - Play a pivotal role in shaping brand presence and email performance - Work closely with leadership and creative collaborators - Contribute to the growth of an innovative AI product for field service businesses - Flexible fast-paced environment with ownership and creativity encouraged If you re excited about shaping brand narratives creating impactful content and using insights to drive engagement we d love to connect with you Apply Now ref updazz com

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