Brand Strategist

18 hours ago

Mumbai India OktoBuzz Full time

Job Description About Oktobuzz Oktobuzz, founded in 2013 by Hemal and Neha Majithia, is a digital communication agency dedicated to building meaningful, impact-driven digital campaigns that help brands grow. Guided by the belief When the client wins, we win, the agency focuses on proactive growth and long-term partnerships reflected in a strong 92.8% client retention rate over the last three years (internal audit). Recognized among the Top 15 most effective independent digital agencies in India (Effie Index), Oktobuzz is equally committed to creating a happy, thriving workplace. Their work culture has been featured by BBC, Channel News Asia, and in Kyla Mitsunaga's book On Growing, highlighting the agency's dedication to building happy teams and a positive work environment. About The Role A mid-level Brand Strategist at OktoBuzz works across multiple client accounts to bring clarity, insight, and structured thinking. They support creative, account, and consulting teams with research, strategy decks, and campaign thinking What Will You Do - Conduct category, consumer, and competitor research. - Identify trends and behavioural insights. - Translate insights into actionable strategy. - Support brand positioning, messaging, and value propositions. - Contribute to brand architecture, tone of voice, and audience definition. - Assist in building clarity/brand-compass frameworks. - Write crisp, insight-led creative briefs. - Develop campaign ideas and social-first concepts. - Build strategic content calendars and social pillars. - Align content with basic performance funnel goals. - Present research and insights to clients. - Collaborate closely with account, creative, design, and performance teams. - Support pitch decks and new business strategy Requirements - Bachelors/ Masters degree in Marketing/Strategic Planning/ or any related field. - 2-5 years experience in strategy, planning, or brand thinking. - Strong research, insight mining, and analytical skills. - Ability to simplify, structure, and clearly communicate ideas. - Good writing and deck-making skills. - Solid understanding of digital platforms and brand growth online. - Curiosity for culture, trends, and consumer behaviour. - Strong presentation and articulation skills. - Team player with an ownership mindset. - Experience with digital-first brands/agencies. - Comfort using AI tools for research/ideation (good-to-have). Personality Fit for OktoBuzz - Smart, curious, proactive. - Not political, not gossipy. - Hungry to learn. - Thinker + doer. - Likes frameworks. - Values clarity. - Naturally collaborative Website - https://oktobuzz.com/ LinkedIn - https://www.linkedin.com/company/oktobuzz/ Instagram - https://www.instagram.com/oktobuzzigsh=MTQycGQ5dTYyaHJ0dg==

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