Search Engine Optimization Specialist

Job Title: SEO Specialist (3–5 Years Experience) Location: Sec 58, Noida Employment Type: Full-time, On-site About the Role We are looking for a results-driven SEO Specialist with 3–5 years of hands-on experience in ranking websites, increasing organic traffic, and driving measurable business results. You should be comfortable working on end-to-end SEO – from technical audits and keyword research to content strategy, link building, and tracking results. You must also be familiar with the evolving search landscape including AEO (Answer Engine Optimization), GEO/local SEO, and AIO/AI Overviews optimization. Key Responsibilities 1. SEO Strategy & Planning - Develop and implement complete SEO strategies for multiple websites (on-page, off-page, technical). - Perform detailed SEO audits and create clear action plans to improve rankings and traffic. - Stay updated with Google algorithm changes, AI Overviews, and search trends and adjust strategy accordingly. 2. Keyword Research & Content SEO - Conduct in-depth keyword research, including primary, secondary, and long-tail keywords. - Create SEO content briefs for blogs, landing pages, and product pages. - Work closely with content writers to ensure content is search-optimized, user-focused, and intent-based. - Optimize existing content for better rankings, CTR, and user engagement. 3. On-Page & Technical SEO - Optimize meta titles, descriptions, headings, URLs, image alt tags, internal linking, etc. - Improve website structure, crawlability, and indexability. - Identify and fix technical issues: site speed, mobile responsiveness, Core Web Vitals, indexing errors, broken links, redirects, etc. - Implement schema/structured data for rich results and AI/answer boxes. 4. Off-Page SEO & Authority Building - Plan and execute white-hat link-building strategies (guest posts, brand mentions, PR, niche directories). - Monitor and manage backlink profile; identify and disavow toxic links if required. - Build topical authority in our niche through smart off-page strategy. 5. Local SEO / GEO SEO - Manage and optimize Google Business Profiles (GBP) and local listings. - Optimize for location-based keywords and “near me” searches. - Improve local visibility through citations, reviews, and local content. 6. AEO & AIO (New Search Experiences) - Optimize content for answer engines, featured snippets, “People Also Ask,” and AI-driven answers. - Structure content in a way that is easily picked up by AI Overviews / SGE (clear headings, FAQs, direct answers). - Experiment with formats that increase chances of zero-click visibility (snippets, knowledge panels, etc.). 7. Analytics, Reporting & Growth - Use tools like Google Analytics, Search Console, Google Tag Manager, Ahrefs/SEMrush/Ubersuggest, Screaming Frog etc. - Track and report rankings, organic traffic, conversions, and key SEO KPIs. - Create monthly performance reports with insights and clear next steps. - A/B test meta tags, landing pages, and content layouts to improve CTR and conversions. Requirements - 3–5 years of proven experience in SEO with a strong track record of ranking websites and growing organic traffic. - Strong understanding of AEO (Answer Engine Optimization), GEO/local SEO, and AIO/AI Overviews. - Solid knowledge of on-page, off-page, and technical SEO. - Hands-on experience with SEO tools: - Google Analytics, Search Console - Ahrefs / SEMrush / Moz (or similar) - Keyword research tools (Keyword Planner, etc.) - Screaming Frog or similar crawlers - Basic understanding of HTML/CSS and how websites work (WordPress / Shopify / custom PHP etc.). - Ability to analyze data, identify patterns, and convert them into actionable insights. - Strong communication skills – able to work with content, design, and development teams. - Self-driven, proactive, and comfortable working in a fast-paced, growth-focused environment. Good to Have - Experience in e-commerce SEO and lead-generation websites. - Understanding of content marketing, YouTube SEO, and basic ASO (App Store Optimization). - Experience working with Indian audiences and local languages is a plus. What We Offer - Opportunity to build and scale high-traffic, high-impact websites. - Freedom to experiment with new SEO strategies, AI-driven search tactics, and growth ideas. - Collaborative environment with content, design, tech, and marketing teams. - Competitive salary and performance-based incentives.