3 Days Left) Digital Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India Eternz Full time
DIGITAL MARKETING MANAGER AT ETERNZ

ABOUT ETERNZ:

As a meticulously curated platform dedicated to Jewelry, our core mission is to transform & elevate customers' discovery and shopping experiences. We have partnered with exceptional brands and visionary designers, ensuring that customers have access to a collection of high-quality and trendsetting Jewelry. Our aim is to help brands acquire better and grow their business, enable distribution for national & international brands in India.

POSITION OVERVIEW:

As a Digital Marketing Manager specializing in the Jewelry category, you will be responsible getting quality traffic to the website/mobile and CAC is the core metric. You will be closely working with the founder to strategize Marketing Campaigns across channels.

CORE RESPONSIBILITIES:

As a Digital Marketing Manager, you will be a core part of our marketing & growth team. Basic Expectation is that you love spending good amount of time on the ads dashboard, play with it and optimize campaigns for best ROAS.

Your responsibilities will include:

- KPIs include Website/Mobile Conversions, CAC, MAU, DAU, Stickiness, Purchase Cohort
- Planning, executing, measuring, and reporting on performance across categories, brands and platforms (Meta and Google majorly)
- Accountable for revenue, spends, visits, ROAS and conversion rate
- Manage CRM channels & set them up for retention
- Utilize strong analytical ability to optimize performance on all channels
- Targeting, segmenting, campaign analysis and cohort analysis
- Coordinate for creative and content direction for all customer touch points
- Identify trends, insights, and new audiences to experiment and run A/B tests with
- Plan and execute launches of new brands and collections
- Collaborate internally with the team and business stakeholders to understand the business, brands and ideate creative strategies
- Collaborating with agency partners to execute campaigns on (but not limited to) Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, Programmatic

DESIRED QUALIFICATIONS:

- B.Tech, Master's degree in Business Administration, Marketing, or related field;
- 2-5 years' experience working in Digital Marketing Agencies/Roles in e-commerce Marketplaces
- Deep understanding of digital environment and tools such as FB ads manager, Google ads, DV 360
- Up to date with the latest trends and best practices in online marketing and measurement
- Ability to think strategically, analyze data, and drive results.
- Creative thinker with a passion for innovation and continuous improvement.

WHATS IN IT FOR YOU?

- Very high ownership role in a fast-paced environment
- Closely work with the founder & a super passionate team of people in building Eternz
- Competitive salary commensurate
- Fast career growth & appraisals
- A dynamic and collaborative work environment- No hierarchy/Politics
- Health insurance

ADDITIONAL DETAILS:

- We are an early-stage start-up and valuable achievements take time & efforts. And hence it is a 6 day work week & we strongly believe there is no substitute for hard work & passion
- We believe in speaking to customers regularly to build Eternz the right way and in being hands on with respect to every role
- Location: HSR, Bangalore

Website: www.eternz.com

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