18/08/2025 Digital Marketing Lead

3 weeks ago

Kolkata, West Bengal, India AROBIT Full time
Job Description

Digital Marketing Lead Performance, UX & Creative

Location: Kolkata

Experience Required: Minimum 4 years

Position Type: Full-time

Reporting To: Founding Team / Senior Management

Salary: upto 6LPA

Role Overview:

Were hiring a Digital Marketing Lead who brings deep hands-on experience across paid campaigns, SEO, user experience, and creative direction. You should know how to run performance campaigns, guide landing page design, drive SEO results, and align brand visuals with business outcomes.

This is not a coordination-only role. Were looking for someone who has run campaigns, audited websites, worked with designers, and handled projects independently ideally in a fast-moving agency or startup setup.

Key Responsibilities:

1. Performance Marketing Google & Meta

Plan and run lead generation or e-commerce campaigns across Google Ads and Meta Ads.

Optimize targeting, creatives, bidding, and funnel performance.

Monitor metrics like CTR, CPC, ROAS, CAC, and scale winning campaigns.

2. Website & Landing Page Experience

Audit landing pages and suggest actionable changes to improve user flow, visual hierarchy, and conversions.

Collaborate with design and dev teams to fix layouts, CTA placements, and page speed issues.

3. On-Page SEO & Organic Visibility

Drive on-page SEO across multiple websites: content mapping, meta tags, headers, internal linking, URL structure.

Use tools like Search Console, SEMrush, Ahrefs to monitor and improve performance.

Align SEO efforts with content writers and business goals.

4. Creative Direction

Guide and review ad creatives, landing pages, and videos for branding and performance alignment.

Understand visual principles (fonts, colors, layout) and how they impact campaign results.

Coordinate with graphic and video teams for campaign assets.

5. Project Management

Own the execution calendar across campaigns, SEO, creatives, and landing page deliverables.

Collaborate with internal and external teams to keep all stakeholders aligned.

Maintain documentation, briefs, and progress tracking using project tools.

Must-Have Skills & Experience:

4+ years of hands-on digital marketing experience (not just strategy/coordination).

Proven ability to run Google and Meta ad campaigns directly.

Strong understanding of on-page SEO with real improvement cases.

Sensibility for design and web UX especially in conversion-focused pages.

Experience working in or with a digital/creative agency.

Comfortable using tools like:

Google Ads, Meta Ads Manager

Google Analytics, Search Console

SEMrush / Ahrefs

Trello / Notion / ClickUp

Canva / Adobe (basic level for guidance, not execution)

Nice to Have:

Experience with landing page builders like WordPress, Webflow, or Unbounce.

Basic knowledge of email or WhatsApp automation tools.

Familiarity with funnel testing, creative A/B tests, or heatmap tools (Hotjar, etc.).

Video briefing or scripting experience.

Who You Are:

Able to think like a strategist and act like an executor

Organized, responsive, and focused on outcomes

Can handle pressure of multiple deliverables and fast turnarounds

Not dependent on agencies or outsourcing to do the core work

What Youll Get:

High ownership role with direct business impact

Collaborative environment with brand-building focus

Exposure across creative, content, dev, and strategy verticals

A role where your inputs are seen and valued, not just passed on

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