Psychologist 23/03/2025

3 weeks ago


Bengaluru, Karnataka, India Bold Magazine Full time
BOLD Magazine is a cutting-edge fashion and lifestyle publication that challenges norms, sets trends, and inspires readers with innovative storytelling and striking visuals. Based in Bengaluru, we are at the forefront of fashion journalism, branding, and consumer engagement.

We are looking for a Consumer (Marketing) Psychologist to join our team and apply psychological insights to enhance audience engagement, content strategy, and marketing campaigns. This role is open to both freshers and experienced candidates with a strong background in psychology and consumer behavior.

Role Overview

As a Consumer (Marketing) Psychologist, you will analyze audience behavior, provide insights for branding and marketing, and optimize content engagement strategies. You will work closely with editorial, marketing, and design teams to create content that resonates deeply with our readers.

Key Responsibilities:1. Audience Research & Insights

- Conduct research on fashion and lifestyle consumer behavior, trends, and motivations.
- Analyze reader demographics, emotions, and engagement patterns.
- Use surveys, focus groups, and data analytics to improve content and marketing strategies.

2. Brand & Content Strategy

- Help the editorial team craft emotionally compelling stories that connect with readers.
- Optimize headlines, visuals, and layouts using psychological principles of attraction and attention.
- Ensure brand messaging aligns with audience psychology for stronger engagement.

3. Consumer Behavior & Marketing Psychology

- Study consumer psychology behind fashion, lifestyle, and purchasing decisions.
- Apply insights into color psychology, branding, and advertising effectiveness.
- Work with the marketing team to develop engaging campaigns for social media and print.

4. UX & Digital Engagement

- Analyze user behavior on digital platforms to optimize website and social media interactions.
- Use behavioral psychology to improve reader engagement and retention.
- Recommend design and content strategies based on consumer psychology insights.

Key Qualifications & Skills:

Educational Background: Bachelor's/Master's in Psychology, Consumer Behavior, Marketing Psychology, Behavioral Science, or a related field.

Experience: Open to freshers and candidates with up to 3 years of experience in consumer research, marketing psychology, branding, or media.

Skills:

- Understanding of consumer behavior, branding, and media psychology.
- Passion for fashion, lifestyle, and media trends.
- Basic knowledge of digital analytics tools (Google Analytics, social media insights, etc.).
- Strong research, communication, and analytical skills.

Why Join BOLD Magazine?

Work in a creative and fast-paced environment at the intersection of fashion, media, and psychology.

Gain hands-on experience in content strategy, branding, and consumer research.

Be part of a team that values innovation, psychology-driven creativity, and audience engagement.

Onsite role in our vibrant Bengaluru office with exciting projects and networking opportunities.

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